KhawlaWRoadha,
a fashion brand by Emarati designer sisters Khawla and Roadha Bin Khediya,
announced the launch of the Autumn/ Winter Collection 2013. Titled
“Adrenaline”, the collection is a flamboyant visual of the designers’
individual styles and comprises of 17 designs. Using cotton, sports jersey,
cotton jersey and chiffon, the collection is a mix of pants, tops, jackets,
short and long fitted and loose dresses, tank tops, hoody, sports pants, t
shirts plus limited edition for men. The digital designs and prints used in the
entire collection was inspired by the younger designer Roadha’s recent
paintings - the pulsating and flamboyant roller coasters. 
“This
collection is very personal as it incorporates not just our individual styles
but the vibrant and colourful rollercoaster art work by Roadha. Digitally
printed, this rollercoaster pattern is a reflection of our attitude towards
fashion; unpredictable and fun. We wanted to add a summer feel to this winter
collection so we mixed colours and summer hues to every piece. We wanted to
stay away from the cliché winter colours. We have also introduced a limited
collection for men and we can’t wait to see how this collection will be
perceived in the Middle East”, stated the sisters.
The
young Emirati sisters made their debut with the Dolls collection earlier this
year followed by the Ramadan collection with innovative set of designs and
styles that were unique to their style. Both collections received tremendous
feedback across the UAE, Saudi Arabia and Qatar.Available in different sizes, the Adrenaline collection price ranges from Dhs1,300 to Dhs. 2,500 and is currently available at Farfalla Boutique, Garhoud, O Concept Store, Candella Boutique both in Jumeirah and will soon be available at Jewels Corner in Abu Dhabi. Visit facebook: www.facebook.com/Khawlawroadha
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