@kfcarabia Americana Kicks-off to the World with Cristiano Ronaldo @Cristiano

Americana Kicks-off to the World with Cristiano Ronaldo

Arabian creativity goes global

The huge success of a regional campaign created by KFC MENA - part of the renowned food and beverage company Americana Group – featuring the world’s number one soccer layer Cristiano Ronaldo, has resulted in the campaign going global. The KFC MENA team at Americana Group is taking the initiative to KFC’s international markets, where local franchise holders will launch it in their respective countries.

“The KFC-Ronaldo campaign was the brainchild of the KFC Arabia regional marketing team at Americana Group, which has extensive experience in dealing with celebrities to produce mega advertising initiatives that appeal to the Arabian consumer,” said Borhan El Kilany, Executive Vice President Marketing & Business Development, Americana Group.

“This particular campaign featured the world’s best football player endorsing the KFC ‘so good taste’ in Arabic – a strategy that proved to be the perfect recipe for success, as it resulted in increase in sales for KFC across the region. The KFC Arabia marketing team at Americana Group has proved itself distinctive in the KFC global market and this has resulted in the campaign being expanded worldwide. The international initiative will see Cristiano Ronaldo becoming the ambassador for KFC for six weeks of this year’s FIFA World Cup, which takes place in Brazil during the summer,” he added.

KFC Arabia’s ‘Kickin’ it with Ronaldo’ Facebook application gave KFC fans the chance to have a photo with the soccer star, an initiative that triggered a high level of social media activity. Brand engagement   was recorded as increasing by 137 percent, while overall brand sentiment went up by 20 percent. Such was the impact of the online activation that KFC MENA and Americana Group scooped an Effie at the Effie Mena Awards 2013, the region’s premium marketing awards programme.

“The KFC-Ronaldo campaign developed by KFC MENA marketing team at Americana group proved so successful that it was presented at KFC’s most recent global marketing planning meeting in Texas, USA. The decision was then taken to extend the campaign’s impact to KFC’s global markets by exporting it from the Middle East to the world,” said Adel Mounib, Chief Marketing Officer, Restaurants Division, Americana Group.

“The initial KFC-Ronaldo campaign promoted KFC’s ‘so good taste’ in 74 cities across 12 markets in the Middle East region, which is home to over 600 stores,” stated Hesham Tahssin, Regional Marketing Director, KFC MENA, Americana Group. “The global initiative will involve 4,000 KFC restaurants worldwide, operating in 23 markets across three continents. We believe that more than one billion people will be reached through the campaign as it is expected to generate a great deal of excitement in KFC’s core market demographic of 18-34 year old football fans. What is particularly significant is that marketing campaigns such as this are usually implemented in the Middle East after their global success. This is the first time that creative Arab minds have resulted in a local initiative that is to be launched globally,” he added.

The recent achievement of Cristiano Ronaldo having scooped the prestigious Ballon d'Or in January this year is expected to contribute to the KFC-Ronaldo campaign’s success in the Middle East and  globally.

IPIC Releases 2013 Financial Year Results

IPIC reports AED 7.9 billion of net profit for the year 2013
International Petroleum Investment Company (IPIC), the public joint stock company wholly owned by the Government of the Emirate of Abu Dhabi, released today the highlights of its full-year, consolidated financial statements for 2013.
Key financial highlights include:

• Revenue of AED 194.0 billion, compared to AED 190.6 billion in 2012, which represents an increase of AED 3.4 billion

• Profit for year increased to AED 7.9 billion from AED 6.4 billion in 2012, up AED 1.5 billion

• Total assets of AED 251.2 billion at 31 December 2013 compared to AED 239.3 billion at 31 December 2012, as a result of a recovery in global equity markets, appreciation in the EUR/USD exchange rates, and business acquisitions made by the Group over the period

• Total equity of AED 64.4 billion at 31 December 2013, compared to AED 57.2 billion at 31 December 2012

“2013 was one of our most successful years to date,” said Khadem Al Qubaisi, Managing Director of IPIC.  “IPIC’s excellent results saw revenues rise to a record AED 194.0 billion (US$ 52.8 billion), a 23% increase in profit, and a 10% reduction of debt. These are befitting results to mark the beginning of IPIC’s 30th year of operations.”
“Over the past five years, IPIC’s consolidated assets have grown from AED 85.5 billion to AED 251.2 billion, showing a 5-year compound annual growth rate of 24%.  Consolidated revenue has grown from AED 36.2 billion to AED 194.0 billion, and consolidated operating profits have grown from AED 1.5 billion to AED 9.2 billion, representing compound annual growth rates of 40% and 44%, respectively.”
“I would like to thank our Chairman, His Highness Sheikh Mansour Bin Zayed Al Nahyan, for his unwavering guidance and leadership; our Board of Directors for their invaluable expertise and support; and, our management team and employees for their dedication and hard work in delivering such excellent results.”

IPIC is rated Aa3/AA/AA by Moody’s, S&P, and Fitch, respectively, with a stable outlook. 

@CUDUAE MIDDLE EAST CAREER DEVELOPMENT CONFERENCE 2

“DEVELOPING AND ENGAGING THE MILLENNIALS”

Canadian University of Dubai and Hult International Business School are co-hosting the second regional conference designed to share best practices and enhance learning of how HE institution Career Services professionals can better develop and engage with Millenials.
The 2ndMiddle East Career Development Conference (MECDC 2) will be held at Hult’s Dubai Campus on May 1st2014 and is expected to attract over 80 youth experts, career advisors and coaches from universities across the Middle East.
The conference was established in 2012 in order to provide career advising professionals from academic institutions throughout the region the opportunity to network and share best practices.
Mr. Michael Todd, Work Placement and Career Services Manager at the Canadian University of Dubai said: “Canadian University of Dubai is thrilled to be a part of this increasingly relevant and much needed event.  We are in a challenging time of high youth unemployment and it is vital that we as career advisors of this region are in tune with what is needed in industry and ensure that our practices are relevant and our graduates are ready for what awaits them.”
Ms. Stella Mandehou, Career Services Manager at Hult International Business School who is the Conference Host & Co-chair, comments: “We are very proud to continue last year’s initiative to create a networking and development platform for career advising and coaching professionals within MENA. I hope that MECDC can become an established industry event that will continue to foster a culture of collaboration, supporting the development of improved career programs for our respective institutions and students.”
MECDC 2 offers several professional development speeches by featured speakers from the MENA region, webinars from speakers of US HE institutions and an opportunity to network and share ideas through workshops and roundtable discussions!

During the conference, inspiring guest speakers will talk about current topics in the career development field which include: “Enabling Tomorrow's Talent in Today's World - Opportunities in the Region in Aligning Education to Employment” by David Jones, Labor Market Economist, Founder & Managing Director, The Talent Enterprise ; “Three Essential Skills for Every Career Counselor” by Bruncha Milaszewski, MA CMF, General Manager, Training and Consulting, Capita-Global ; “The Keys to A Successful Interview: Improving Student Skills” by Nigel D’Souza, Consultant, Shane Phillips Consultants; “Engaging Student Through Social Media” by Ayman Itani, Digital & Social Media Strategist; “Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social Media” by Amanda Peters, Associate Director/Career Coach, Harvard Kennedy School, MA, USA & Sabrina Woods, Associate Director Career Services, Northeastern University, MA, USA; “How Do You Do That? Providing Comprehensive Career Services Online” by Sharon Balke, Career Center Supervisor & Melody Jennings Kruzic, Career Counselor, Capella University, MN, USA.

@ChopSueyUAE ‘Yum Cha’ Fridays at Chop Suey

Chop Suey, Jumeirah’s new favourite Chinese restaurant is launching their new ‘Yum Cha’ Fridays menu concept on 9th May 2014! Yum Cha is a Chinese style morning or afternoon tea where guests pick from a selection of sweet and savoury Dim Sum to enjoy with tea.
Chop Suey will introduce their own take on Yum Cha where guests can enjoy a variety of mouth-watering fried and steamed vegetable, seafood, chicken and meat Dim Sum, dessert, soup as well as teas and soft drinks. An alternative to the weekly, often expensive, Friday brunch, Yum Cha at Chop Suey is ideal for fun, delicious meal to have with family and friends.
‘Yum Cha’ Fridays at Chop Suey:
The Yum Cha menu will be available on Fridays from 12 to 3 pm for 80 AED per person and 35 AED for children aged five to twelve.
Chop Suey is located at Beach Park Plaza Mall, opposite Jumeirah Beach Park, and the cozy laid-back atmosphere is perfect for a quick bite with friends. It is open for dine-in, delivery and take-out everyday from 12pm till 11:30pm

For more information or delivery call 04 344 2212 or visit www.chopsuey.ae  

@BySymphony @TemperleyLondon Symphony and Temperley - Sample Sale - up to 95% off - THIS WEEKEND! @stayataddress

@TheCureBeauty TURN HEADS AGAIN AND AGAIN

TURN HEADS AGAIN AND AGAIN

** New Unlimited Hair Package at The Cure Launches May 2014 **

Stepping out of the hair salon is a wonderful feeling.  You look great, feel great and are ready to hit wherever you are heading next, with confidence! If finding a last minute appointment never works for you, or blow-drys are an occasional treat you yearn for, then read on…

From May 2014, The Cure is offering a new exciting unlimited hair package at its brand new branch in the Green Community. For just AED 6,000 per year, you can relax at the friendly hair and beauty salon as many times as you like for hair cuts, colour and blow drys. Plus you’ll get a wealth of other exclusive discounts and benefits too!

In addition to the exciting new Unlimited Blow-Dry package, The Cure also offers an Essential Elegance Package, where for just AED 4,200 you will receive UNLIMITED manicures, pedicures, and polish changes (non gel)... AND, UNLIMITED threading and tinting for a whole year.

For further information and to purchase an Unlimited Package call The Cure Media City (Building 10, BBC World) +971 4 391 6485 or The Cure Green Community (Park & Shop Plaza)  +971 04 883 0818 or visit www.thecure.ae.

@CUDUAE CANADIAN UNIVERSITY OF DUBAI CELEBRATES FOURTH GRADUATION CEREMONY

450 students honoured at glittering ceremony
Canadian University of Dubai celebrated its fourth graduation ceremony with 450 students receiving their degree certificates at a glittering event held in a packed Sheikh Rashid Hall at Dubai World Trade Centre.
His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance, and His Excellency Sheik Nahyan Mubarak Al Nahyan, Minister of Culture, Youth and Community Development witnessed the ceremony, which was attended by over 2500 students, parents and faculty.
The ceremony was particularly poignant for Sheikh Hamdan bin Rashid Al Maktoum who was amongst the many proud parents seeing their children graduate - his son, His Highness Sheikh Rashid Bin Hamdan Bin Rashid Al Maktoum, graduated summa cum laude with a Masters in Business Administration.
Praising the development of education at Canadian University of Dubai, Sheikh Nahyan said: “Our presence here clearly highlights the great reputation and achievements that Canadian University of Dubai has accomplished in its short life.
“These achievements are represented in its distinguished educational courses, addressing students’ and society’s needs, not to mention fulfilling the requirement for global excellence in its fruitful and valuable collaboration with distinguished international universities.
“Perhaps the most important thing we see is the excellence the Canadian University of Dubai graduates reflect, due to their strong and distinct contributions in the service of the overall development process in the nation and society.”            
Mr Buti Saeed Al Ghandi, Chancellor of the Canadian University of Dubai, added: “Canadian University of Dubai will not spare any effort in providing creative higher education that takes into account the abilities and goals of every student, while linking it to the job market.
“The faculty at Canadian University of Dubai constantly strives to achieve this goal to create a successful society full of expertise, a society that reacts creatively and peacefully to its surroundings, a society that does not produce armies and unemployed, an educated society that produces a suitable student for a suitable place. Machines and capital alone do not make prosperity, it is people, educated, progressive people. The result of the progressive educated experience in the UAE.”
Representing the students, Sheikh Rashid thanked the faculty for their hard work and had some stirring words for his fellow graduates:
“I would like to thank members of faculty and administration for all the efforts they put in to develop the university to serve the students and for keeping the name of Canadian University of Dubai a symbol for us and for future generations.
“While we receive our graduation degree and reap the fruits of our toil and effort, we prepare ourselves for a new phase of our lives. We are at the beginning of a journey. We should always remember that success in life requires more effort, more excellence, non-stop seeking of knowledge, keeping up with modern trends and ensuring to benefi­­t from evolution.”

For more information please visit www.cud.ac.ae

@ParkRegisDubai SAVING THE ENVIRONMENT WITH GREEN TIPS FROM PARK REGIS KRIS KIN HOTEL, DUBAI

SAVING THE ENVIRONMENT WITH GREEN TIPS FROM PARK REGIS KRIS KIN HOTEL, DUBAI

Management from the Park Regis Kris Kin Hotel Dubai will take the opportunity to spread the word about its green practices at the Arabian Travel Market in Dubai between May 5 and 8.

 

A Green Tip brochure will be distributed to contacts in the travel trade and corporate businesses at the show, graphically displaying how everyone can make a contribution to saving the planet in their daily working and home lives. 

According to General Manager of the Park Regis Kris Kin Hotel, Scott Butcher, going green for businesses is no longer a public relations exercise, but a serious commitment to sustainability that should be taken by both corporations and individuals.

“Hotels such as the Park Regis Kris Kin Hotel can play an important role in transmitting this message – to guests, to staff, to corporate and sales contacts, and even to schools and youth groups, to stress the importance of changing habits to change the future of the world,” he said.

“With potentially 20,000 exhibitors, travel trade and media visitors at Arabian Travel Market, we aim to take time out from our sales and marketing to transmit this message to all our contacts, giving them our Green Tips brochure to take away and hopefully pass on.”

 

Among the best practice measures suggested in the brochure are reduction of energy and water, the re-use and re-cycling of resources and changing attitudes to consumption:

·         Visit parks and nature reserves

·         Sow a plant to celebrate a birthday

·         Sell old toys

·         Donate old clothes to charity

·         Cut down on buying bottled water

·         Promote indoor plants in offices and homes

·         Opt for online media

·         Use natural light where possible

·         Use b/w rather than colour printing

·         Use water wisely

·         Shower rather than bath

·         Fix water leaks

·         Wash without wasting water

·         Do not dispose of oils and hazardous liquids down the drain

·         Say no to plastic bags

·         Say no to disposable products

·         Turn down the a/c

·         Switch to LED lights

·         Unplug battery chargers

·         Don’t leave electrical appliances on standby

·         Look at eco tourism

·         Pay bills online

·         Drive smoothly to save fuel use

·         Walk or cycle and use public transport

·         Preserve nature where possible

·         Download music

·         Travel wisely

·         Look at your carbon footprint

·         Live environmentally and locally

·         Live green

@HMHDubai CEO Laurent A. Voivenel to Represent HMH - Hospitality Management Holdings at Arabian Hotel Investment Conference 2014

CEO Laurent A. Voivenel to Represent HMH - Hospitality Management Holdings at Arabian Hotel Investment Conference 2014

Laurent A. Voivenel, CEO, HMH - Hospitality Management Holdings has confirmed his attendance at the Arabian Hotel Investment Conference (AHIC) being held in Dubai on May 4 and 5, 2014.

He said, "I feel truly privileged to have the opportunity to attend this superb gathering of the region's most senior hotel investors, developers, operators and advisors. We are witnessing unprecedented hotel development opportunities in the region and will be great to know where hotel investors are putting their money and what are the key industry trends emerging. AHIC presents an invaluable platform to promote our brands and connect with potential business partners as well as gain strategic market intelligence fromthese local and international leaders".

According to Laurent, "Of particular interest will be discussion on how GCC looks at demand generators and tourism infrastructure and how the whole region can benefit from the 2020 World EXPO and 2022 World Cup.As a regional operator we are eager to know what is driving the hotel investment landscape locally and globally, what are the key areas of growth in MEA and how the region needs to move forward".

AHIC attracts over 600 attendees from approximately 40 countries and this year marks the conference's 10th anniversary.

@sashaofficial @MonteCarloBeachClub SASHA at Monte-Carlo Beach Club, Saadiyat on Friday 16 May

Supported by maDJam (Beirut, Lebanon), Danny Cee (Radio 1), Dany Neville & Starting From Scratch (Toronto), Koast, Soulfisher and Melohman for a full day & night music festival at Monte-Carlo Beach Club, Saadiyat

Monte-Carlo Beach Club, Saadiyat and SoBe present a 12 hour music festival featuring one of the world’s most innovative icons of electronic music, DJ/producer/remixer, SASHA, on Friday 16th of May.

Doors open from 4pm with an equally impressive line-up of international, regional and local talent. maDJam, Beirut’s house music master will be playing a special extended set. Danny Cee, Abu Dhabi’s most followed Radio One DJ & host. Dubai’s very own Dany Neville will be teaming up with award-winning DJ, Starting From Scratch, for a LIVE set of hip hop infused house at sundown. And of course, Monte-Carlo Beach Club, Saadiyat long-time residents, Koast, Melohman and Soulfisher.

Regular tickets are sold at AED 195  and VIP tickets at AED 320  prior to the day of the event. Tickets are sold at www.itp.net/tickets/ www.platinumlist.net  & tickets.virginmegastore.me/?country=AE. VIP table reservations are available, and prior booking is advisable, please contact: +971 56 955 1213 or email at sobe@hmeevents.com. Dress code is beachy. Food is available.

SASHA propels listeners into the future of electronic music by constructing innovative and forward-thinking concept albums and live events that blur the boundaries between artist and DJ. Refusing to limit himself to DJ work, Sasha has continually explored his various interests as an adept remixer, songwriter, and producer. He established himself as a formidable, in-demand remixer by reconstructing tracks from an incredible array of artists such as Depeche Mode, Madonna, Seal, UNKLE, The Chemical Brothers, BT, Thom Yorke, and Orbital.

Inspired by South Beach Florida, home to some of the worlds’ most exquisite and vibrant beach-front parties, SoBe will it all – chic and contemporary décor, exquisite food and cocktails, breath-taking views, uplifting beats, and fabulous entertainment.

For the 7th successive year, Culture and Co announces its participation in the Abu Dhabi International Book Fair this month

For the 7th successive year, Culture and Co announces its participation in the Abu Dhabi International Book Fair this month

Book signing and workshops by illustrious graphic novel authors and children’s writers announced

Culture and Co, the French bookstore of the Emirates, has announced its active participation in the Abu Dhabi International Book Fair which starts on the 30^th April and ends on the 5^th May 2014 at the ADNEC - Abu Dhabi National Exhibition Center.

“During the 2014 edition, the French Pavilion, which is co-managed by the BIEF - International Agency of the French Book Publishing Industry – and Culture & Co, in partnership with the French Institute, will be extremely animated.” Renata Sader, owner of Culture & Co, commented. “It will highlight graphic novels and children’s books and many workshops have been organized for the public to mingle with their favourite authors.”

Workshops by youth writers Sylvaine Jaoui and Roxane Marie-Galliez will take place throughout the event, while Swedish children’s writer Jan Loof, whose works have been translated into French, will meet his young readers on Saturday 3^rd May. For older readers, graphic novelist Nicolas Wild will be present at the Illustrator’s Corner and will run a workshop in the French Pavilion.

The programme will also feature literature and geopolitics, with geographer Frank Tétart, lecturer at Khalifa University in Abu Dhabi, introducing and signing his “Grand Atlas 2014”, William Gueraiche, lecturer at the American University of Dubai, introducing and signing his book on the Geopolitics of the U.A.E “Geopolitique de Dubai et des Emirats Arabes Unis”, writer Gabriel Malika signing his books “Qatarina” and “Les meilleures intentions du monde” and Swedish award-winning authors Kristina Ohlsson, Catharina Ingelman-Sundberg and Majgull Axelsson who will sign French translations of their works on Saturday 3^rd May at 4:30 pm.

“As the Kingdom of Sweden is the Guest of Honour of this year’s ADIBF, we wanted to be sure that its creations were also accessible to the French-speaking community so we are delighted to have Swedish authors come to the French Pavilion and meet the French-speaking public. We are very excited about this cooperation.” Sader added.

The French Pavilion is situated at the entrance of hall 11, next to the pavilion of the Guest of Honour.

@modaoperandi OUTSTANDING NEW PIECES JUST ARRIVED ON MODA OPERANDI’S BOUTIQUE

 

OUTSTANDING NEW PIECES JUST ARRIVED ON
MODA OPERANDI’S BOUTIQUE

@property_finder @PFUAE Dubai Marina, Dubailand and Downtown highlighted as most searched rental locations in April

Dubai Marina, Dubailand and Downtown highlighted as most searched rental locations in April

propertyfinder.ae, the UAE’s leading property portal, revealed that Dubai Marina, Dubailand and Downtown were the most searched locations by renters on the site during the month of April – three communities that have consistently figured in the list of top rental neighbourhoods . Achieving 17 percent of the total searches, Dubai Marina remains the hot favourite amongst renters given the community’s waterfront ambience and popularity amongst expats. In second place was Dubailand, a residential district that has received much attention lately for its affordable pricing and upcoming infrastructure, garnering close to 9 percent of the searches for rental properties on the site. In third place was Downtown, with 8 percent of the views.

“Since we released our quarter one report recently, we’ve noticed certain trends that are recurring and others that have accelerated. Whilst Dubai Marina also topped the list of rental communities in quarter one, we see Dubailand move up two spots from its 4^th position last quarter. Downtown, on the other hand, has moved down one place since quarter one, probably due to the surge in rents given its status as one of Dubai's most affluent, expensive and vibrant districts. Interestingly, despite rental increases, we see Arabian Ranches, a premier villa community that did not figure in the top 10 in Q1, move up to 9^th place in April. With escalating rents in Dubai a source of concern for many residents, it is perhaps not too surprising then that well-priced areas such as Dubailand are moving up the list of most searched communities,” said Renan Bourdeau, Deputy CEO of propertyfinder.ae.

Aside from rises in leasing prices for apartments and villas, Dubai is also seeing an increase in rental demand given its growing expat population and visitor numbers, increasing corporate activity and the Expo opening up trade opportunities. “Compared to January this year, views of Dubailand properties have risen by 50 percent whilst Dubai Sports City properties have enjoyed a 33 percent hike in renter interest. With most of the upcoming residential supply expected to be handed over in Dubailand, Dubai Silicon Oasis, Dubai Sports City and Jumeirah Village – areas which serve the middle income housing segment – it seems likely that more people will be driven to renting in these areas over the course of this year as leasing prices continue to soar,” added Bourdeau.

@qnetofficial QNET highlights the advantages of drinking ‘Real Water’

QNET highlights the advantages of drinking ‘Real Water’

Drinking 8 glasses a day result in shinier hair, younger skin, and a healthier body

QNET, a prominent direct selling company in Asia with regional headquarters in UAE, launched today a holistic ‘lifestyle enhancement campaign’ targeted on health, wellness and fitness.

The first component of the regional awareness campaign highlighted the importance of drinking ‘Real Water’, which is the first vital component for a healthy lifestyle.  ‘Real Water’ is water that has been refined, energized and alkalized to maintain its purest form.

QNET is focused on providing products and services that help address some of the challenges caused by today’s urban lifestyle, such as poor quality of drinking water, obesity, bad air quality, damage to skin and overall wellness.

Through the ‘Real Water’ campaign, QNET would like to raise awareness about the importance of water in our daily lives and how QNET can help you lead a healthy life with ‘Real Water’. Whether you want shinier hair, younger skin, a healthier body (or all three!), pure, clear water is the world's best beauty elixir.

QNET’s panel of experts have identified that water is best absorbed into the human body when it is – Refined, Energised and Alkalised. Three of its exclusive products help turn regular water into ‘Real Water’ in three easy steps:

•        HomePure Water Purifier refines water with seven stage-filtration system that purifies water while allowing natural trace minerals to pass through, providing natural, purified and clean water. The filter is believed to absorb and remove 97% of chlorine; 99% of turbidity; 99% of the total 46 types of VOC (Volatile Organic Compounds) as well as heavy metals, herbicides, pesticides and chemical compounds that cause long term health problems.

•        Amezcua Energy Shell energises water. Keeping the water in stagnant storage tanks and forcing it to travel through miles of pipes, strip water of its natural energy and oxygen, disrupting the hexagonal clusters. By the time tap water is drank, it is usually devoid of any healthful properties. Dehydrated cells find it difficult to absorb dead water leading to the dehydration of the body. The Energy Shell allows water to raise its frequency by resonance, and thus becoming structured. When water is energized, the molecular structure becomes smaller and many of its vital, life-giving properties are restored allowing it to be easily absorbed by the body.

•        Alkaline Stick ‘alkalises’ water. Due to urban lifestyles and a ‘fastfood culture’, most people consume food products that have high-acidity such as soft drinks, certain types of meats and junk food, which causes low energy, sickness, disease, poor digestion and weight gain. Drinking alkalized water is the solution to avoid all these complications, with the body’s pH levels balanced, ‘Real Water’ helps maintain good digestion and enhance immunity. The Alkaline Stick consists of thousands of ceramic balls, tested and approved by NSF International for its alkalizing properties that counterbalance the body’s acidity levels.

Speaking on the awareness campaign, Khaled Diab, Regional General Manager (MENA) for QNET, said: “The Middle East region’s hot climate makes it more important for people living here to stay hydrated and take good care of their health. With the ‘Real Water’ launch, QNET is helping raise awareness on the importance of drinking water which helps in maintaining good skin, aids in digestion and in overall health. Drinking the right kind of water, which is pure and energized makes a big difference.”

“Making sure everyone is taking the recommended amount is key, along with encouraging people to maintain an active lifestyle, commit to daily exercise, eat a wholesome diet and take nutritional supplements to ensure preventive health care,” he added.

Approximately 70% of our body’s mass is made of water and according to a number of doctors, drinking a total of eight glasses of ‘real water’ a day fulfils the necessary requirement of this precious liquid the body demands.

@jamesandalex The First Dance - Learn Your Perfect Wedding Dance at James & Alex Dance Studios

The First Dance

Learn Your Perfect Wedding Dance at James & Alex Dance Studios

Since you started to plan that special day, you realised there is so much to do. From the flowers to the guest list to choosing your dress, you don’t need any additional stress. But, what happens when you start to think about your ‘First Dance’? Every wedding expects the newlyweds to grace the dance floor together as husband and wife. Are you and your partner ready for this?

Take your worries away and allow James & Alex Dance Studios to help you. The very best dance instructors, with professional dance and teaching experience, will work with you and your partner to choreograph and create your perfect wedding dance. You can choose to keep it beautiful and simple, perhaps to a song with a special meaning, or maybe you fancy the waltz, a foxtrot or the tango? The choice of style and level of difficulty is yours and you are assured to be in the very best hands whilst you learn!

If you are struggling for ideas, the professional instructors at James & Alex Dance Studios can help by advising and suggesting ideas for music and dance styles so that you are happy and comfortable on your special day. The ‘First Dance’ is a very special moment and James & Alex Dance Studios want to help you make it perfect.

To choreograph your ‘First Dance’, you and your partner can book a package of 10 lessons for AED 2600. Alternatively, if you wish to simply pick up a few moves to help you through your ‘First Dance’, there are single private lessons on offer for AED 300.

James & Alex Dance Studios is one of the largest studios in the heart of the city, boasting three stunning studios and 4,000 square feet of space. For further information or to book your first class please call us on 04 447 0773 or email info@jamesandalex.com.

Make your ‘First Dance’ the perfect moment to remember forever.

From Runway to Walls: Jotun Spring & Summer Collection 2014 Debuts in the Region

Straight from fashion catwalks in New York, London, Paris and Milan, Jotun’s Spring & Summer Collection 2014 has arrived in the region. Featuring seasonal shades that coordinate and blend with the return of the luscious season, the Spring & Summer Collection 2014 is designed to add a touch of glamour from the runways to walls.

Handpicked and developed by Jotun colour experts, the Spring & Summer Collection 2014 is influenced by colour trends in the fashion and design industries, in addition to key elements of the season - picture dark branches loaded with rose petals or the cherry blossoms in spring. Each colour reflects global styles and trends while being equally relevant to the local culture.

Speaking about new the collection, Mona Siljan, Regional Category Manager - Interior Decorative Paints of Jotun in the Middle East, India and Africa (MEIA), explains, “People are always looking for ways to transform their living space to be a true reflection of themselves. The first step is transforming your walls; the difference it makes to a space is incredible. Consumers today follow the latest trends – whether it’s fashion, accessories, design, beauty or even their homes. As a market leader in the interior paints category, Jotun’s Spring & Summer Collection 2014 is a range of on trend colours that offer inspiration for consumers to transform any space to be en vogue.”

The Spring & Summer Collection 2014 is developed through insights gained from the Europe, South East Asia and Middle East markets, making it a truly global collection that fits consumers leading different lifestyles. Inspirations have been drawn from the hottest trends seen in the renowned fashion brands on the catwalks during fashion weeks, as well as the design industry.

Lisbeth Larsen, Jotun’s Global Colour Manager, said: “Jotun not only offers a wide range of colours, but also insights and colour collections that meet the needs and desires of each individual. We are committed to bringing our consumers the most outstanding on-trend colours in the market. As such, our latest collection perfectly embodies and represents the essence of spring and summer across the globe.

Reflecting joy, energy and playfulness, the Spring & Summer Collection 2014 is designed to inspire and revitalise."

The pink and coral colours offer energy and signify life at its fullest.  The green and blue shades provide peacefulness and are important trends globally this season.

The Spring & Summer Collection 2014 is available across all Jotun stores in the Middle East.

Experience the joys that Jotun’s Spring & Summer Collection 2014 has to offer through http://me.jotun.com/musictoyoureyes/.

Fashion Garden Inspiration at Valleydez @Valleydez

Fashion Garden Inspiration at Valleydez

Spring is finally here and no one is letting us know better than the runways, where the flowers are in bloom for the Spring Summer 2014 season. Valleydez, always with the latest trends, is previewing these floral inspiration and patterns among their latest SS14 collection.

With a stylish selection of floral inspired cocktail dresses, printed pants and embellished statement tops, from exclusive designers including, Reluca Mihalceanu, Talulah and GAOWEI + XINZHAN, trendsetters can expect to dazzle in the latest spring look at any event – whether a formal occasion or a casual day about town.

And because it’s the SS14 season, the trend doesn’t stop there. The flower motif extends to bathing suits too, so that you can soak up the sun in style. Bright, colorful swimwear, in fresh, modern floral prints are now available at Valleydez. So get there already, and fill your spring wardrobe with a bouquet of colour.

To complete the look, the new collection also includes a glamorous selection of accessories and bags. From flowery statement necklaces to an array of colorful bags, fashionistas have the choice between wearing the latest trend or simply accentuating their look with the latest pieces.

     

@hermionestore SUMMER BRIGHTS TAKE CENTER STAGE AT HERMIONE BOUTIQUE

SUMMER BRIGHTS TAKE CENTER STAGE AT HERMIONE BOUTIQUE

Let off the steam with summer’s hottest colours

Hermione Boutique sizzles with summer brights in a range of prints and fabrics across many of its famed fashion brands to include: Jay Ahr, Torn by Ronny Kobo, Pia Pauro and Bionda Castana. 

With pieces that scream ‘Holiday’, Hermione is the perfect boutique to build your summer holiday wardrobe.  Offerning a range of styles, cuts, and price points, there really is something for everyone at Hermione.

@Toyota_UAE Toyota exhibits Smart Taxi technology @RTA

Al-Futtaim Motors, a key supporter of the MENA Transport Congress and Exhibition

Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, is showcasing its Hybrid Smart Taxi technology at the Middle East and North Africa Transport Congress and Exhibition through the 2014 Hybrid Camry Smart Taxi project.

Organized by The International Association of Public Transport (UITP) in collaboration with the Dubai Roads and Transport and Authority (RTA), the MENA Transport Congress and Exhibition is being held at the Dubai World Trade Center from April 27^th to 30^th 2014. 

At its 96 sqm stand, Al-Futtaim Motors will showcase a Hybrid Camry Smart Taxi, along with a cut-through model of the Toyota Prius, the most popular Hybrid car brand globally.

The Hybrid Camry Smart Taxis features GPS navigation installed with the latest Dubai maps and a Taxi dispatch system that allows the driver to receive orders from the call centre, directly on the screen with the exact location of the customer. The vehicles are also fitted with an integrated meter, and a Wi-fi router that provides high speed internet to the passengers, in addition to a multi-function car reader that reads NOL or other payment cards, and can also swipe traditional credit cards.

Jon Williams, Managing Director of Al-Futtaim Motors said: “This event’s slogan is Grow Your City with Public Transport. We are very thankful to RTA, our long-term partners, for giving us the opportunity to take part in the growth of this nation’s mobility, being the largest supplier of public transport vehicles in the UAE.”

For many decades Al-Futtaim Motors has been playing a dynamic role in the UAE public transport sector due to Toyota’s strong reputation in the industry. Synonymous with quality, reliability and durability, Toyota vehicles offer low total cost of ownership and high resale value thanks to their fuel efficiency and great after sales service, characteristics that make them number one choice for fleet operators.

In 2013, Al-Futtaim Motors introduced Hybrid Camry to the UAE fleet market and adapted the vehicles to the needs of Dubai Taxi Corporation. With the introduction of Hybrid Toyota vehicles to the market, the demand for sustainable mobility is expected to grow in the coming few years due to the several financial and environmental benefits that these cars offer.

Being a key promoter of innovation within the industry, the congress will tackle issues such as connecting the GCC countries, building revolutionary metro networks and creating a competitive regional freight network, while sharing world class practices and standards.