You’ve seen it on
Hollywood celebs, you’ve seen it on international models as they strut their
way down global catwalks. You’ve even seen it on Lady Gaga. Now, you can see it
in your city, Dubai.
Misahara, the bespoke jewelry
collection predominantly inspired by the homesteads of Africa, drawing subtle
influences from the global fashion catwalks of New York City, Paris, Milan,
Rome and Belgrade has announced the launch of its brand in the MENA region,
with Dubai as its first stop.
The clear night sky coupled with
typically congenial warm Dubai temperatures was the impeccable backdrop to the
voguish jewelry brand launch event held at AtelierM in the Dubai Marina Mall.
The Nation’s glitterati rubbed shoulders with the VIP’s and media to welcome
the brand to the UAE.
The venue was a smorgasbord of
revelry commencing with dinner for members of the press, followed by a preview
of the exclusive handcrafted signature line – the Adriatic collection –
handpicked exclusively for the event, and was met with phenomenal response.
Lepa Galeb-Roskopp, CEO and creator
of Misahara Jewelry talked about the Brand’s vision and the strategic vision to
choose UAE as its debut point in the MENA, while touching on milestones
achieved in the already existing markets of New York, London and Montenegro.
She also touched on the thriving
luxury market due to the UAE government’s efforts to promote tourism and
position it as a popular inbound travel destination.
The event iterated the cohesion of
Misahara’s brand values that embrace and espouse UAE cultural norms and
diversity, and the upcoming collection which will be embedded with
predominantly strong Emirati overtones.
Lepa
Galeb-Roskopp, said: “Today marks a very significant
chapter in the Misahara story as we make our entry into the UAE. As our brand
values are synergetic with the UAE’s mission and vision values, this inspires
our quest to dedicate a line that will not only encourage creativity, but also
set the tone for our entrance into other MENA countries.”
“The
uniqueness of Misahara is its inspiration from worldly nuances that hone itself
into very specific attributes of the story being told”, she added.
The event carried on into the early
hours of the morning as the celebrations ensued, the attendees shaking a leg to
global beats and enjoying themselves immensely.
Dubai, the ultra-cosmopolitan emirate
that leads the region in affluent living and ranked as one of the best cities
in the world to live in, has achieved remarkable development in its agenda to
be a travel and tourism hub compared to its contemporary cities in the region,
attributed to its ambitious destination marketing programmes that revolve
around adventurousness and exciting escapades.
The preview of the Adriatic
collection showcased at the event received rave responses, receiving
commendations on its distinctive design and artistic blending of precious
metals and stones.
Being the jewelry brand of choice by
world celebrities, Misahara aims to be adorned by the thriving population of
the UAE, and continue its path down the road of creativity and inspired by its
tenets of unity and travel, emphasized through its spectacular colors and
design.
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