Grand Cinemas Announces Rebranding as Novo Cinemas;
Presenting a new and Innovative Cinematic Experience
·
Novo Cinemas
builds on the success of Grand Cinemas and defines the future of cinema-going
in the region with a socially interactive approach.
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New brand
launched at opening of new cinema complex at Abu Dhabi World Trade Centre Mall with
exclusive theatre premiere
A Hollywood-style red carpet premiere in
Abu Dhabi has seen the launch of a new cinema brand for the region with the
announcement that Grand Cinemas has rebranded itself as Novo Cinemas. The
announcement came as the company inaugurated its flagship location in the UAE
capital with a special screening of The Amazing Spider-Man 2 in the presence of
VIP guests and a specially invited audience.
Novo
Cinemas, a fresh and expanding outlook with the same heart:
Born of a passion for movies, and a
mission to entertain cinema fans in the regio
n, Grand Cinemas has built a
highly successful legacy of cinematic excellence for the past 14 years. Now Novo
Cinemas is proud to carry this pioneering spirit forward and build on the
largest and most visited chain of movie theatres in the Middle East.
Novo Cinemas has launched itself with an
identity that promises a complete entertainment experience in tune with the
evolving social habits and needs of today’s cinema-goers, as well as ensuring new
industry standards that promise to add value to its loyal and prospective
customer base.
The new name and image of Novo Cinemas’ rebranding
is a significant part of an ongoing regional expansion strategy by parent
company, q.media. In addition to the opening of the World Trade Center Mall-Abu
Dhabi cineplex this week, the expansion will see new theatres inaugurated in
The Pearl-Qatar and Dubai’s Dragon Mart, as well as a flagship cinema in
Muharraq Mall, Bahrain, among others. The plan will bring the number of Novo
Cinemas screens in the region to over 200 by 2015.
Novo Cinemas World Trade Center Mall-Abu
Dhabi; A Premium Cinema Experience at the Heart of the Capital
The rebranding comes
as Novo Cinemas introduces a brand new theatre complex at the World Trade
Centre-Abu Dhabi in the heart of the UAE capital’s rejuvenated central market,
and the perfect location from which to launch the future of cinema in the
region.
Novo Cinemas World
Trade Center Mall – Abu Dhabi boasts over 1,400 seats spread over 8 screens,
with some featuring balcony seating reminiscent of the golden age of cinema as
well as an ultra-premium 7-Star viewing experience. E-booking and E-kiosks, in
addition to a number of manned box offices will minimise the waiting time to book
tickets, while two concession stands will also allow viewers to purchase their refreshments
without delay. A seated coffee bar allows movie-goers the chance to socialise
in comfort before and after the movie.
Speaking at the
launch event, Debbie Stanford-Kristiansen, CEO of Novo Cinemas, said: “We are very proud of our Grand Cinemas heritage but are confident that with our
new brand name and positioning we can ensure that we build much further on our
reputation as a leader for innovation and growth in the regional market. We are
totally committed to taking the cinema-going experience to new heights while
ensuring our customers can identify with the ‘Novo experience’, which portrays
our relentless desire to shape the future of cinema in the region.”
What’s
New at Novo Cinemas?
In addition to a
fresh and young looking atmosphere that will soon roll out in existing Grand
Cinemas outlets in the region, Novo Cinemas will allow cinema-goers the ability
to customise their night out through a clearly differentiated choice of seating
and theatre options. NOVO COOL, NOVO EDGE and NOVO SKY represent the variety of
seating positions within the theatre, from standard seats to superior back-row
seats to iconic balcony views (where available).Meanwhile, three theatre
classes define the type of experience to be had. NOVO 3D brings the exhilarating experience of
3D visuals to the viewer’s world, while NOVO IMAX represents the world’s
leading immersive cinema experience. However the most lavish way to enjoy those
big summer blockbusters would be through NOVO 7-STAR, which offers
unprecedented levels of comfort and personalised service guaranteed to make
every viewing experience unique and memorable.
