All About Beauty!
7th Annual VIVA Beauty Awards winners announced on May
22
Voting across 10 categories
closes on May 10
# VIVABeautyAwards
The
date is saved in the diary, the venue is set and hundreds of glamorous guests are
waiting in anticipation for what is known to be the most spectacular event on
the calendar: the seventh annual VIVA Beauty
Awards. Held on May 22, 2014, at the magnificent JW Marriott Marquis, this
year’s Awards celebrate eternal beauty icons who continue to fascinate us and
inspire the worlds of beauty and fashion.
After
weeks of testing and evaluating - which
was hard work, but highly enjoyable - hundreds of beauty products across
categories such as skin care, hair care, make-up and fragrance have been
whittled down to an outstanding shortlist, by the VIVA team and a beauty panel that included make-up artist Sophie
Leach, presenter Gabriela Miloda, and blogger Zahra Lyla Pedram.
This
year there are 21 VIVA Beauty Awards
presented across 10 categories in the prestige and mass market respectively, celebrating
the products women turn to for their beauty needs, such as: Best Foundation, Best Perfume, Best Mascara,
Best Nail Polish, Best Hair Salon, Best Nail Spa, Best Anti-Ageing Product,
Best Hair Product, Best Face Moisturiser, Best Lipstick, Best Body Product
and the Editor's Choice Cult Classic.
The winners will be picked by
readers, who, as usual, have the final say. So, log on to www.vivabeautyawards.com by May 10, 2014, to cast your vote for your
favourite beauty picks, and you will enter the draw to win a cash prize of AED
5,000!
“We
are very proud of the role the VIVA Beauty
Awards has come to play in the beauty industry over the years: the Awards badge
has become a sought-after token of appreciation for brands, highlighting the
choices consumers make for their beauty needs. But, equally important, it has
also provided women in the Middle East with a brand new perspective on beauty,
from cutting edge formulations and new ingredients, to novel approaches to
solving beauty problems,” said Anita Quade, Editor of VIVA magazine.
2014
is a very special year for home-grown title VIVA,
the biggest selling women’s monthly glossy magazine across the GCC, as it
celebrates its 10-year anniversary. To mark this
milestone, the magazine reaffirmed its focus on
readers with a new slogan, ‘All About You’;
and also debuted a new look in a handbag-friendly format,
which makes it the perfect accompaniment for the woman on the go.
Created
in 2006, the VIVA Beauty Awards have
gone from strength to strength in boosting awareness about the breadth and
depth of the beauty industry, from high-end prestige brands, to brands found in
convenience and drug stores.
This year’s VIVA Beauty Awards are sponsored by The National Health Insurance
Company Daman.
To see the shortlist and cast
your vote, and for more details please visit: www.vivabeautyawards.com
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