Promoaction DDB
has been awarded the entire advertising account for regional telco, Zain in
Saudi Arabia following a pitch process involving ten major agencies.
“We are
delighted to have won such a prestigious account. The energy and passion of the
team coupled with some great work, was exceptional. We are looking forward to
getting started and helping Zain drive their business forward,” says Khaled
Kafarsoussa, President Promoaction DDB.
P DDB’s scope
of work is multi-channel and will operate throughout its integrated network of
subsidiary and sister agencies in the country.
“We were
impressed by the level of thinking and creativity P DDB applied throughout the
pitch process. In particular, their high level of integration from the
inception to implementation,” said Saud Al-Bawardi Chief Operation Officer in
Zain KSA.
P DDB is
currently celebrating 25 years in the Kingdom and is one of the few agencies
nationwide that provides clients with integrated specialist services through
global sister partner agencies, RAPP (CRM), Tribal DDB (Digital), Landmark (PR)
and Tracylocke (Shopper Marketing).
“We have
aggressive growth plans and intend to consolidate different services under a
singular brand. P DDB demonstrated a strong understanding of how our marketing
can help achieve those objectives and we look forward to working with them,”
Zain’s Al-Bawardi concluded.
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