The growing importance of
social media in putting on the biggest and best events in the region will be a
central theme at the busiest ever Middle East EVENT show, it was announced
today.
Coming
together in Dubai at the end of May, the most prominent figures in social media
from across the Gulf will gather at the Social Media Forum 2013 – which is part
of this year’s Middle East EVENT Show.
They
will provide a masterclass on the best ways to communicate through everything
from Facebook and Twitter to more niche Arabic platforms.
Social
media triggering a ticket buying frenzy is a relatively new phenomenon in the region.
A major factor in Madonna’s record
breaking sell-out concerts in Abu Dhabi was the speed in which the news –
particularly on Twitter and with large numbers of messages in Arabic – was
spread.
It
is now estimated that 60% of the UAE is on Facebook with the figure rising
steadily and the trend being mirrored around the Gulf in countries such as KSA
and Qatar. Video content is also gaining massive popularity with MENA second
only to the USA when it comes to YouTube views, with approximately 170 million
every day.
Experts
from GCC social media leaders including Avantgarde, Mindshare and Cave Chalk
will all be speaking and taking questions at the Social Media Forum 2013 –
which is held as part of the Middle East EVENT show at the Dubai International
Convention and Exhibition Centre on May 23.
DIGICONF
2013 is also being staged at this year’s Middle East EVENT Show and will look
at cutting-edge digital marketing techniques with Yahoo! Maktoub, Dubizzle and
Hilton among those taking part.
“It
has been an incredible 12 months for event organisers in the region and the
future is also extremely exciting,” said Richard Brook, Marketing Director at
Informa Exhibitions who are putting on the show.
“The
rise of social media in either making or breaking an event is a big talking
point at the moment and we have secured the best experts around to come and
share their knowledge at Middle East EVENT Show 2013.
“In
addition visitors will have the chance to take a look at the latest trends in
the industry and make the deals which will shape events in the Middle East over
the next year,” he said.
Organisers
of the show, sponsored by Melville GES, have secured the most exciting line-up
of exhibitors ever.
Visitors
from across the Middle East will be able to look at the very latest concepts
from the world of events and make bookings on the spot.
New
and established event venues will also be showing what they have to offer
alongside those with cool and original designs for temporary structures.
A
new addition for 2013 is EVENT Central – brought to you by Desert River - where
those in contention for the Middle East EVENT Awards will be showcasing how
they brought to life the best events of the last year.
Middle
East EVENT Awards 2013 takes place on the night of May 22nd and the
show itself is from May 21st to 23rd.
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