VOX Cinemas brings a touch of luxury to Jumeirah movie-goers with a new cinema in Mercato on March 5th

 Residents will be spoilt for choice with seven VIP screens right on their doorstep

VOX Cinemas is continuing its ambitious 2013 expansion plan by opening its newest cinema in Mercato Mall on Tuesday 5^th March.  Jumeirah’s iconic shopping destination will also become the community’s new favourite cinema, when the fully renovated, luxurious 7-screen cinema opens this week.

“VOX Cinemas in Mercato Mall is the seventh cinema that we have opened in the UAE, and the second cinema that we have opened this year,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, which owns VOX Cinemas. “We are delighted for Mercato to be the next step in our expansion plan as VOX Cinemas more than doubles our screen count in 2013. It’s a very exciting time for the Majid Al Futtaim Ventures family and Mercato has been an incredibly supportive partner in helping VOX Cinemas fulfil this vision.”

VOX Cinemas in Mercato will give visitors the chance to experience a completely refreshed cinema experience. Cinema-goers will enjoy pristine décor and the option of wider, ultra comfortable VIP seats in all seven cinemas.   Coupled with the latest and most technically advanced Christie projection and Dolby surround sound systems, plus a new expanded gourmet menu, the Mercato guests are in for an extra treat.

“We are incredibly proud that VOX Cinemas will offer Dubai movie-goers something different, something special,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “Mercato is renowned for offering a bright and premium shopping experience with the mall’s inviting décor and exclusive selection of stores. We were determined to create a bespoke and customised VIP cinema offer to the discerning Jumeirah community, ensuring that guests could enjoy an enhanced cinema experience in absolute comfort.  VOX Cinemas has invested heavily in renovating the entire complex and in ensuring that all cinemas are 3D equipped, feature brand new Christie digital projectors, large VIP seats, coupled with Dolby 7.1 surround sound in every cinema.  Guests can be comfortable in the knowledge that when visiting VOX Cinemas, Mercato, that every session, every day, in every cinema meets the same incredibly high technical standard”

“VOX Cinemas is doubling our company size in 2013, opening cinemas in the UAE, Lebanon and Oman, making us the largest Middle Eastern cinema exhibitor, and we are delighted that VOX Cinemas, Mercato is the next step in this exciting journey.  We would like to express our appreciation and thanks to Mr Al Zarooni and the Mercato family for their unwavering support” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas.

“We are thrilled that VOX Cinemas is now open to the public.  The brand new state-of-the-art cinema exceeds all our expectations and really will set a benchmark in Dubai for quality, luxury and comfort,” said Debbie Russo, General Manager for Mercato. “The mall now offers our customers a premium quality cinema which will only add to the Mercato experience and make it even more enjoyable and memorable.    We will continue to work closely with VOX Cinemas to ensure that we line up a year which is full of interesting events and promotions for the benefit of our customers”.

Just in time for a season of blockbusters this Spring and Summer season, VOX Cinemas at Mercato will be showing major hits such as: Iron Man 3 in 3D, Man of Steel in 3D, World War Z, Pacific Rim, Smurfs 2, Monsters’ University and Fast & Furious 6.

Tickets are available on the VOX Cinemas website, in-cinema kiosks, iPhone and Nokia apps, the mobile website or in-person at the ticket box making it convenient for all.