Middle East UPS market to grow by over 9 per cent in 2014 to US$238 million @TrippliteME

Tripp Lite UPS system promotes data centre efficiency across GCC
Portfolio’s high efficiency ratings has the capacity to protect data and reduce energy consumption

Managing the massive influx of data has become one of the major challenges facing data storage companies today, which is why the latest uninterruptible power supply (UPS) systems by Tripp Lite, a world-leading manufacturer of power protection equipment, are designed to respond to concerns affecting data centres across the GCC.

Vipin Sharma, Tripp Lite’s Vice-President for Middle East and Africa (MEA), said data centre customers require 100 per cent availability and while most facilities do aim to provide efficient and reliable service, there is also a growing clamour in the industry to reduce cost and carbon footprint.

“Big data offer considerable opportunities for the corporate sector, but it also poses a challenge to data centres to manage capacity, ensure 24/7 availability, provide maximum data security and promote environmental consciousness while at the same time reducing power costs,” he said.

Several surveys have recently underscored the green data centre debate. Datacenter Dynamics estimated that worldwide data centre energy consumption grew by 19 per cent in 2012 compared to the previous year, with average power per rack at 4.0 kilowatt (kW). Gartner also reported last year that energy-related costs account for almost 12 per cent of data storage companies’ overall expenditure and this is expected to rise further as more and more organisations demand greater computing capacity and increased IT centralisation.

“Many in the industry agree that integrating high-efficiency UPS systems into the data centre infrastructure is essential in addressing these concerns. Our meticulously engineered UPS portfolio boasts up to 99 per cent line-mode efficiency and can significantly reduce a company’s carbon footprint by as much as 3,152 pounds, conserving around 2,352 kilowatt-hours of electricity,” Sharma said.

In addition, Tripp Lite UPS systems feature remote management capability; Its network management system (NMS) the PowerAlert software enables data centre managers to integrate all power sources into a single console. The systems’ smart technology also features an IP-based solution, helping managers to monitor the process via the Internet, saving time and effort. Furthermore it allows the user to switch between eco-friendly and normal modes as per the business’ demands;

Automatic notifications are also deployed in case of exceptional conditions such as overloading, technical faults, high temperature and fire – all of these are critical, cost-effective means to prevent damage or loss of data. To complement its UPS systems, Tripp Lite also produces intelligent power distribution units (PDU) that enable data centre managers to monitor and control energy flow across the entire infrastructure.

“Most of Tripp Lite’s UPS, racks and PDUs are modular, which can be configured and re-configured depending on the current business demand. As a result, it runs close to capacity, which is what most companies prefer because a UPS system runs at highest efficiency when it is near its maximum capacity,” explains Sharma.

He added that Tripp Lite remains confident about the GCC and the wider Middle East’s UPS market, which is anticipated to grow by over 9 per cent in 2014 to US$238 million (AED876 million), as data consumption here becomes one of the largest in the world.