Tuesday 27 August 2013

Project 104 at ValleyDez @ValleyDez

Project 104
Another UNIQUE CONCEPT at Valleydez

Valleydez Boutique introduces yet another unique brand specialized in swimwear. Project 104 is the first swimwear brand to specialize in limited edition, individually numbered quality pieces made entirely in the UK and is exclusive to Valleydez.


The name encapsulates the brand “Projects” are themes or inspirations for the fabric print, 104 is the maximum number any print can be produced in a particular style. The brand aims to provide multi-functional fashion swimwear from Britain that is just as happy to be worn away from the pool as it is. Valleydez thought this is brilliant for the multitasking crowd in the UAE.
Project 104 is influenced by British, edgy, print heavy aesthetic and our customer is a fun-loving free spirit who likes to stand out from the crowd.
It’s a mix of art and fashion and there will only ever be 104 made of a specific design and Just like a piece of art; each piece is individually numbered from 1-104.
ABOUT the Designer SARAH
Born in South Africa, aged six moved to Saudi Arabia and then at twelve to Devon. Sarah very much had a coastal upbringing and learnt to swim from the age of two. It is something that she still does pretty much every day.
At 19 Sarah moved to London to study and that brought out her inner city girl. She fell in love with the fashion, culture, busy lifestyle, nightlife and excitement. Project 104 encapsulates everything that she is about; it reflects her love of travel, art, fashion, design, sport and adventure – her past, present and what she sees for the future.

For more updates follow the ValleyDez Blog for the latest on fashion. www.valleydezblog.com

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