du, PepsiCo, Dubai Refreshments Company (DRC) and Chevron are partnering with Meydan IMAX who is seeking 10,000 signatures in support of the UAE’s bid. Visitors to Meydan IMAX will have access to exclusive screenings of the National Geographic documentary ‘Dubai Ultimate Airport’ between 6 – 9 November
As a proud supporter of the UAE’s bid to host 2020 Word Expo, Meydan IMAX launches ULTIMATE CROSSROADS, a four-day campaign from Nov 6 – 9th 2013. ULTIMATE CROSSROADS, a campaign with the support of du, PepsiCo, DRC and Chevron includes a screening of a limited edition of National Geographic's newest film on Dubai's Terminal 3. The film highlights the participation of the multicultural team that made the development of the terminal possible. The campaign will also include participation in various activities and signing a letter to be sent to His Highness Sheikh Mohamed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, and the World Expo Committee in Europe.
The pre-launch event held on November 5th attracted more than 1500 school children and with that, Meydan IMAX aims to set a Guinness World Record with the support of the public to get 10,000 signatures from individuals of 150+ nationalities in support of the UAE’s bid to host 2020 Expo 2020.
Goulam Amarsy, CEO of Meydan IMAX has stated, “We’re proud to host a campaign around the 2020 World Expo as IMAX and World Expos have a rich common history. Dubai has the right infrastructure and multicultural society to make the 2020 World Expo a huge success; we know it is the Ultimate Crossroads of the 21st century.” Hala Badri, Executive Vice President, Brand and Communications of du, said: “The UAE is internationally recognised as a prominent business and leisure destination and a melting pot of over 150 nationalities where people live in harmony. As a UAE national company, we are firmly behind Dubai’s bid to host the 2020 World Expo and believe that Ultimate Crossroads is an ideal platform for all the UAE’s residents to come together and show their support.”
Omar Farid, Middle East & Africa Region President at PepsiCo, said: “Dubai is an exciting, metropolitan emirate that has become a global business hub and leisure destination attracting millions of visitors every year. It is thanks to the vision of its leaders that Dubai has become a diverse, highly-connected city and we believe a real contender to host the 2020 World Expo. PepsiCo is committed to supporting the growth of the UAE and Dubai and we successfully established the Middle East and Africa head office from the emirate and we now have a strong team of hundreds working in PepsiCo offices and with our affiliates and partners in the country.”
Tarek El Sakka, General Manager of Dubai Refreshments Company, PepsiCo’s bottling partner in Dubai, Sharjah & Northern Emirates, also added “As one of the leading manufacturers in the UAE, we are proud to support this important government initiative.
We fully back the UAE’s bid to host the 2020 World Expo in Dubai, as it is an initiative that will benefit many sectors of the economy and will give us the opportunity to showcase Dubai as one of the greatest cities in the world.” Christopher Bradley, Country Chairman Chevron Alkhalij and General Manager of Chevron’s Middle East Joint Ventures and Aviation business said, “Chevron is delighted to join in this IMAX initiative which we are certain will educate and entertain. With our long association of providing energy at this international crossroads though our Caltex and now Chevron brands, we look forward to seeing many visitors at this very special event.”
ULTIMATE CROSSROADS runs from November 6th to November 9th, exclusively at Meydan IMAX Theatre in Nad al Sheba.
For more information, please visit www.meydanimax.com or call 800 IMAX (4629).
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