Conceptualized by an International model,
Icons offers Organic Coffee, most expensive “Kopi Luwak” and extraordinary
nutrition rich super food assortment with a unique blend of high fashion and
healthy living in the most fashionable settings
 |
| Elena Weber Founder and CEO Icons Coffee Couture |
The newly opened
Lifestyle Coffee Shop “ICONS Coffee
Couture” at Souk Al Bahar, Dubai
is all set to change the way we think about our diet and daily caffeine fix by blending
high fashion, healthy living and philanthropy into a unique brand. An
international model, a celebrity pastry chef and a passion for healthy living
may seem an odd combination for a culinary business venture, but then, ICONS
Coffee Couture is not your regular café chain. The brainchild of German model
Elena Weber, ICONS is launched to fill a gap in the regional
multimillion-dollar coffee market with a new healthier approach to satisfying
consumers’ daily caffeine habits but with a difference.
ICONS Coffee Couture’s
point of difference – and the success
factor – lies in its 100% organic coffee and tea menu, nutritious food options and
the use of Stevia, world’ first natural zero calorie sweetener and its
fashionable outlook! After thoroughly researching the market and looking at
each and every health secret and diets while using this knowledge to combine
the best ingredients and micro nutrition-rich super foods, Icons has designed a menu that will help
detox the body, improve the immune system and provide super delicious healthy
assortment of food and drinks.
It’s pure passion when Elena Weber, Founder and CEO talks at the launch about the creation of
Icons, “We are so glad to finally present our unique concept of luxurious,
fashionable and guilt-free Coffee chain with its first outlet in UAE to the world. With the launch
of Icons, we have achieved a great milestone of launching WORLD’S first ever
coffee shop with STEVIA-only menu. Stevia
is touted as the sweetener of choice for diabetics, and a suitable alternative
to sugar for those looking to engage in a healthier lifestyle. With high
prevalence of obesity and diabetes in UAE and the region plus with more people
dying of heart and lifestyle diseases than because of hunger, it felt only
appropriate to look for an option which can provide the same great taste for
our sweet and coffee cravings yet can be low on calories providing essential
health benefits. It’s been my dream to create something meaningful for the
society and we wish to bring a healthy change more so a health movement with
our exclusive concept. After all, who does not want to enjoy something sweet
without feeling guilty afterwards”.
“After rigorous research and with the help of our master pâtissier Stefan
Kopetz, we have
worked on a new style of menu, re-inventing all of our recipes as Stevia is
300 times sweeter than the regular sugar and it bakes in a different way. Stefan is pastry chef of Bayern Munich FC and a man with a reputation
for having wooed a host of celebrities including football player Philipp Lahm,
singer Sarah Connor and the boxing Klitschko brothers with his sensational
sweets and desserts.The Frappuccino’s
and Hot Chocolates at Icons are just between 150 - 250 calories, compared with
750 calories otherwise available in the market, you can even
enjoy a second cup purely guilt free”, says Ms
Weber smiling.
Ms Weber and team worked
on developing the brand for two years prior to launching the idea in the
market, in order to establish a franchise model with strong systems, procedures
and a unique finance scheme that would make it highly appealing to potential franchisees
located in the region and internationally to bring a super healthy, but joyful
change!
“We have received a lot
of interest to date from the GCC region in particular, where, due to the high
prevalence of diabetes, healthy eating is a topical issue. We have already
signed franchise agreements for six UAE outlets and are looking at several
possible master franchise agreements,” she says, adding, “We also have
enquiries from Bahrain, Saudi Arabia, Oman, Qatar, Turkey and Kazakhstan.”
ICONS COFFEE COUTURE MENU
TOP 10
-
Signature drink: Hazelnut
Choco Fudge Latte
-
Best-selling iced beverage:
Snow White Espresso Frappe(only 200 calories, compared to 800/900 calories
available in the market)
-
Non Coffee Best Selling
Beverage: Hot Chocoloco (only 168 calories)
-
Most expensive coffee fix:
A cup of the ICONS Kopi Luwak
-
Fresh fruity blend:
Raspberry Antiox Boost
-
Sweet temptation: Double
ChocoMousse
-
Local flavour: Date Jarcake
-
Special cupcake: Raspberry
Chocolate Jarcake (Cupcake in a Jar)
-
One to try: Carrot Hazelnut
Cake with Lemon filling
-
Healthy kick: Sesame
Chicken Power Sandwich
-
Super salad: Veggie Tofu
Protein Boost
About Stevia
Stevia is a word
both for a South American honey plant
and the sweetener extracted from the leaves of that plant which is much sweeter
than other sugars (up to 300 times), meaning that only a small amount needs to
be used. With zero calories and no
sugar added you can enjoy your life with no regrets!During Elena’s Argentina
trip, she came across the all-natural sweetener Stevia with zero calories and thought of using this super
ingredient for all sweets and coffee drinks.
Why else
Stevia:
·
Manage Diabetes:Stevia
with its zero calories doesn´t impact blood sugar at all, so it can be used in
food and beverages without having to count extra carbs or being concerned about
adding unwanted chemicals to a diet.
·
Beat Childhood Obesity:By
using Stevia instead of sugar added products, it can support to avoid childhood
obesity. Gaining too much weight during childhood can create irreversible
stress to internal organs and diabetes.
·
Control your weight:Stevia
compared to other foods doesn´t contain hidden sugars or chemically-constructed
sweeteners which makes it easier to manage your weight!
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