@property_finder @PFUAE propertyfinder.ae creates buzz around Dubai with a controversial creative campaign

The Dubai real estate market has certainly got hotter over the last six months with property prices rising sharply, new mega developments being announced, landlords increasing their rents overnight and the extra hype surrounding Dubai’s bid on World Expo 2020, due to be announced within the next few days.

Yet, most analysts say the market is healthy, driven by strong fundamentals unlike the one in 2008. Investor confidence is gushing in, more people are buying property, banks are lending cautiously and more regulation to boost transparency within the industry is kicking in.

Despite this, the question on most people’s lips in Dubai is whether or not the emirate is heading towards another unforeseen downturn. Tapping this potential for bubble talk is propertyfinder.ae, UAE’s leading property portal, which has gone all out by wrapping its 40-storey office tower in Dubai Media City with a massive advert ‘Keep Calm There’s No Bubble’.

The advertisement has generated incredible reaction on social media circles internationally, with some applauding the creativity and audacity of the message and others labelling the campaign controversial.

In response to all the chatter that this single advert has generated, Michael Lahyani, CEO and Founder of propertyfinder.ae commented, “We don’t have a crystal ball at the propertyfinder towers offering us a view of the future. We simply want to drive the bubble debate by delivering an idea in a way that is both humourous and unexpected to encourage people to stop and share their views.”