Over 90% of
users carry out their property search online rather than in print, through a
broker or from personal recommendation reveals propertyfinder.ae, the UAE’s
leading property portal, based on a recent survey posted on the site. Asking
which information sources property hunters would use, the poll results showed
that close to 100% of users start their real estate journeys on the web.
Michael Lahyani, CEO and
Founder of propertyfinder.ae, feels that the Internet penetration taking off in
the UAE coupled with a generation brought up online and familiar with the
digitally connected lifestyle is encroaching on the doorstep of traditional
classified advertising. “Whilst buyers and renters still use real estate agents
to complete a transaction, they're utilising online sources to conduct research
and look for homes first. Guiding consumers through what in many cases will be
the largest transaction of their lives, property portals such as
propertyfinder.ae ensure that an extensive home search can be enjoyed without
having to dart into open houses or drive around looking out for ‘For Sale’ or
‘For Rent’ signs,” said Lahyani.
Increasingly, online
technologies are aiding offline behaviours such as property buying or renting,
believes Lahyani. “Shopping on our own site has increased tremendously; today
we attract over 10 million visits a year. However, our users don't just visit
us for listings; they also come to be informed about real estate paperwork, a
neighbourhood or area and what comparable homes are selling for. We’re
delivering across the entire spectrum – the serious buyer and renter and the
property enthusiast,” added Lahyani.
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