Cinema- goers rush to
see, hear, feel and smell the latest blockbusters with the launch of VOX 4DX enabled
theatres - exclusively at VOX Cinemas
Cinema in the
UAE has entered an entirely new dimension, and movie-goers couldn’t wait to
experience it. VOX 4DX is the most immersive, engaging and sensational
cinema-going experience, launched in Dubai on the 26th December
2013, with phenomenal results. The first VOX 4DX enabled sensory cinemas opened
over the holiday period at Mirdif City Centre and Deira City Centre as over 5,000
fans flocked to experience this innovative technology in the first week, with
numerous sessions sold out and occupancy rates reaching record levels, during
the end of year peak trading period.
VOX action fans were delighted with the exciting new concept,
with those who have visited having nothing but praise for the new VOX 4DX
cinemas:
“I loved the technology and the brand new facilities...
amazing! My favourite effect was the motion. Definitely the motion...
Thank you for this experience.”
“It was my first time. I normally watch Hindi movies, but for a change
I tried 4DX. This has been my favourite cinema experience of all time, because
it's so different! In a good way that is. My favourite effect was when you
travel... felt like I was on a rollercoaster! “
“I
have already recommended my friends to experience 4DX and would definitely
recommend to others. 4DX is just so awesome; it was a good experience
watching Tarzan at 4DX VOX Cinemas.”
“As expected with such an exciting concept, VOX 4DX has been
incredibly popular in its first few weeks,” said Cameron Mitchell, CEO of VOX
Cinemas. “Movie-goers in our region have an insatiable appetite for innovation
and with VOX 4DX, the latest blockbusters can be experienced in the most
engaging and interactive way yet.”
“We are delighted with how guests have embraced the new
concept, and certain that VOX 4DX will continue to be a success, and offer yet
another unique and exclusive way for people to enjoy their favourite films at
VOX Cinemas,” he added.
“In line with of our
exclusivity agreement with the CGV Group, we are advancing plans to install the
technology into Aldar’s new Yas Island super regional mall later this year, so
guests in Abu Dhabi can also experience the new concept, and plans are under
review to install VOX 4DX in Sharjah, Qatar, Oman, Bahrain and Lebanon,” Cameron
Mitchell concluded.
Hundreds signed up to get VOX 4DX movie alerts in the first
four days alone, allowing them to keep up with all the latest news and film
timings. Samurai film, 47 Ronin, starring Keanu Reeves proved to be the most
popular film to see in VOX 4DX over the festive period, however Tarzan was a
big hit with the younger audience, and guests are returning en masse this week
for their second VOX 4DX experience to see the release of Thor 2 and Fast &
Furious 6.
Gone are the days of simply sitting back and watching movies
only in a visual sense – with VOX 4DX, all five senses are engaged, making
audiences feel like they are a part of the movie itself. The seats are fitted
with multiple motion simulators, perfectly synchronised with the on-screen
action. Movie-goers will feel every jolt and tremor along with the characters
on the big screen. Specially fitted mechanics around the seats mimic exactly
the on-screen environment, making it possible to experience fog, rain, wind and
even thunder and lightning, all in the comfort of the theatre. Finally, guests
can also sniff their way through the movie - various scents are programmed to waft under
your nose, enhancing the experience and complementing what viewers see on-screen.
4DX launched in 2010
in Seoul, Korea, and since then millions of people worldwide have experienced
movies with a fourth dimension, in 90 locations across 22 countries. The concept has been hugely popular, and this
year alone 4DX screens have opened in Croatia, Ukraine, Korea, China, Russia,
Indonesia, Thailand, Venezuela, Mexico, Guatemala, Colombia, Chile and now here
in the United Arab Emirates, the first in the Middle East. An additional 90
screens are scheduled to open globally this year, and there are plans to expand
to 300 screens by the end of 2015.
VOX 4DX offers a complete sensory experience to the latest
blockbusters, and lends itself perfectly to high-action movies. This month
cinema-goers can look forward to VOX 4DX screenings of Jack Ryan starring Kevin Costner and Chris Pine on the 16th
January and the eagerly awaited I, Frankenstein with Aaron Eckhart on
the 23rd January, at both Deira City Centre and Mirdif City Centre.
To book your tickets and for more information visit www.voxcinemas.com/4DX
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