@hmuae City attitude and bohemian details for women at H&M this spring

Urban style goes bohemian
this spring with a collection full of playful and personal style.

Snug patchwork jackets of
leather and suede modernise the look, and graphic-printed waisted jackets give
a more sculptured silhouette. Frilly blouses add softness, and a long-sleeve
top in matt metallics toughens the look. Printed suede leggings bring texture,
while skinny jeans have the slightest kick at the ankle. Delicate cotton voile
dresses have vintage dreaminess and graphic-print dresses are covered in
fortune teller symbols for a sense of city mysticism. This bohemian feeling
continues in to the woman’s accessory wardrobe where big jewellery and belts
with mystical elements integrate perfectly with the clothes. Thigh-high stretch
suede boots show that flats have attitude and to finish the look fake fur
waistcoats are the season’s essential.

“I love how you can have so
much fun with the city look at H&M this spring. The style is both tough and
playful, and can be worn in so many different ways. It’s how many women are
dressing today, expressing themselves through decorative pieces mixed with
urban essentials to create their own personal wardrobe,” says Ann-Sofie
Johansson, H&M’s head of design.

THEME: New urban tomboy
attitude mixing tough with playful and bohemian styles.
SILHOUETTE: Sharp city
contrast matched with shape.
COLOURS: Black, white, mocha,
metallics, off-white.
FABRICS: Suede, leather, fake
fur, cotton, metallic leather.

DETAILS: Fake fur, or the
effect of fake fur from tassels, decoration from patchwork leather and suede
jackets, texture and colour of suede leggings, softness of frilly blouses and
delicate dresses, toughness of metallic tops.
KEY GARMENTS: Fake fur
waistcoat, tassel top; patchwork leather and suede jacket, frilly blouse, suede
leggings, metallic top, skinny flared jeans, print waisted jacket, delicate
dress.
KEY ACCESSORIES: Charm
bracelet, moon and star earrings, big stone rings, fringed belt, thigh high
suede boots, flat loafers, flat or heeled sandals.
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