GUESS LOVE PRIYANKA CHOPRA
When: Wednesday 26th February 2014
Where: GUESS JEANS Store, Dubai Festival City Mall
What:
For the inauguration of new store concept launched in Dubai Festival City, GUESS hosted the unveiling of SS14 line collection for both categories of GUESS Jeans & Marciano GUESS in celebration with CEO & Creative Director Paul Marciano and of Priyanka Chopra who recently starred in the GUESS Jeans Holiday 2013 campaign which was shot by GUESS collaborator and musician, Bryan Adams at the Penthouse of The London EDITION Hotel.
Bollywood icon, Priyanka Chopra, a former Miss World, actor, and recording artist and is one of the most recognized and celebrated talents in India and International cinema. Priyanka earlier made a special store appearance at the GUESS Flagship Store in London’s Regent Street to meet and greet fans on the occasion of the exclusive preview of her UK debut single “I can’t make you love me”.
The SS14 Collection:
The campaign highlights the season’s key trends as the temperature heats up. For the GUESS Girl, denim styles are seen throughout the collection in the form of shortalls, cut‐off shorts, bustiers, jackets and jeans in several washes and treatments. The softer side of the collection features feminine pieces in eyelet and lace fabrics, floral applique with romantic crochet and feather detailing. Pops of signature GUESS prints in polka dots and gingham are seen on bustiers, dresses and button down shirts. For men, denim is at the forefront of the collection, offered in classic button ‐down shirts, vests and jeans in a palette of light to dark washes.
Bleached and distressed styles add the right amount of ruggedness for the GUESS guy. Touches of neutrals in khaki and olive green styles are injected into the men’s line to balance the denim heavy collection.
Shop for this seasons GUESS Jeans collection now across all GCC stores.
When: Wednesday 26th February 2014
Where: 40 KONG, H Hotel, Dubai
What:
The eventful day came to a grand end as Paul Marciano and latest GUESS girl Priyanka Chopra partied at 40 Kong, H Hotel with VIP guests exclusively invited to a seated dinner. The intimate gathering was attended by Dubai’s high society who mingled with the GUESS and Al Futtaim team and celebrated the concept store opening with delicious food and great music.
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