RÉNERGIE MULTI -LIFT
reviva-plasmaTM ,
the new Holy Grail of skin
revitalization
In all our studies women have
always, and even more so today, expressed a duality that Lancôme has
understood: the desire for skincare that soothes and provides visible results,
as well as skincare that pampers the skin, improving and transforming it over
the long term. This approach has consistently been the guiding principle behind
the bestselling Lancôme product range: Rénergie. A range which, over the years,
has been continually improved with influence and success, drawing inspiration
from each new scientific breakthrough, to offer clients increasingly luxurious
textures and meet their needs for greater youthfulness with each new
revolutionary discovery and
innovation. Today, Lancôme takes these important ideas a step further with
Rénergie Multi-Lift Reviva-PlasmaTM, a new powerful cosmetic lifting skincare
product.
A serum, the ultimate category of
Lancôme excellence, inspired by the most recent revitalizing procedures that
enable the skin to draw from its own resources for global revitalization and
immediately visible results. Both the
women who tested the product as
well as their friends and family noted the exceptional effects and we have
measured them: their skin is visibly more beautiful, day after day.
As a result, Lancôme offers women
uncompromising high performance skincare that provides visible results in an
absolutely fabulous texture that is once again in a class of its own. Pure and
simple.
Youcef Nabi
Lancôme Worldwide President
The Rénergie signature:
anti-aging skincare far ahead of its
time
For over 20 years, Rénergie has
accompanied women in their quest to achieve a younger-looking appearance. Armed
with this knowledge, in 1991 our research team developed Rénergie, the first
Lancôme skincare range that specifically targets the two key problems that
women face as they age: wrinkles and loss of firmness. Its active ingredient
complexes combined with iconic textures have established the brand’s reputation
as a leader in anti-aging care and an essential partner for women on a quest
for excellence. Changing its name to Rénergie Multi-Lift in 2012, the range has
been constantly challenging established ideas, aiming for increasingly more
powerful results as well as remaining in line with women’s evolving concerns.
What are women looking for today? Firmer,more radiant and fully revitalized
skin. In 2013, Rénergie Multi-Lift adds an intense concentrate to its range: a
powerful serum that provides spectacular results: Rénergie Multi-Lift
Reviva-PlasmaTM, inspired by the
Science of cosmetic lifting, and for the first time, combined with the Science
of revitalization.
Revitalizating procedures:
a source of inspiration for
rénergie multi-lift reviva-plasmaTM
To meet increasingly stringent
demands of women who wish to improve their skin’s youthful appearance and
vitality without undergoing heavy and invasive procedures, new techniques have
been developed, paving
the way for a new approach:
revitalization procedures. These minimally aggressive procedures, referred to
as “natural”, mainly stimulate the activity of tissue-generating cells called
fibroblasts, which include collagen and elastin fibers that tend to diminish
and degrade over time. They also boost cutaneous microcirculation, improving
exchanges between skin cells and their surrounding environment.
Cutting-edge techniques for
targeted results.
Mechanical stimulation
These techniques consist of
exerting light mechanical traction on the dermis, then
gently releasing the facial skin at
variable rhythms. Genuine “facial gymnastics”, they
generate an increase in elastin and
collagen production.
Light and Laser stimulation
Certain LED (monochromatic cold
light, with low power) increase regeneration,
healing and collagen production
capacities. Biostimulation resculpting lasers stimulate
the dermis, triggering biological
reactions that are essential to the skin regeneration
process.
Electrical stimulation
Electrical stimulation works on all
skin layers: epidermis, dermis and dermo-epidermal
junction. The diffusion of
different electrical currents helps boost skin permeability,
thereby optimizing the penetration
process of active ingredients deeper into the skin.
The most recent revitalization
techniques:
Biological stimulation.
Biological stimulation (the
mesolift technique, in particular) uses a series of microinjections
containing a blend of nourishing
and revitalizing ingredients, mainly comprised of hyaluronic acid and vitamins.
The repeated penetration of needles into the skin creates microtraumatisms that
trigger “micro skin repair” reactions. The dermal cells are thus activated,
while nourishing substances and growth factors are injected into the treated
cutaneous areas.
Autologous injections, among the
most promising types of biological stimulation, consist of reinjecting the
patient’s own platelet-enriched plasma into the skin.
These techniques in particular -
which help, amongst others, improve skin quality and
vitality - were our research team’s
source of inspiration for creating Rénergie Multi-Lift
Reviva-PlasmaTM, the first firming
and lifting cosmetic product for intensely revitalized
skin.
A new cosmetic lifting
skincare product,
with powerful effectiveness noted by
women
volunteers and measured by experts
Benefits noted by women:
revitalized and firm skin, as if full of life.
The women’s reactions to the
powerful effectiveness of Rénergie Multi-Lift Reviva-PlasmaTM are exceptional. The skin immediately appears fresher.
After the first week, it looks
firmer, smoother and wrinkles seem to be erased. After the first month, the skin appears younger, as if
lifted. When using Rénergie Multi-Lift
Reviva-PlasmaTM with its double technology, 94% of women** felt that their skin
appeared revitalized.
*Consumer use tests, 58 women
**Consumer use tests, 111 women,
after 8 weeks of application
Immediately*:
77% of women felt that their skin
appeared fresher
85% of women felt that their skin was
suppler
98% of women felt that their skin was
moisturized
After the 1st month*:
70% of women felt that their wrinkles and
fine lines appeared diminished
77% of women felt that their skin looked
more youthful
78% of women felt that their skin was
more radiant
78% of women felt that their skin
appeared plumper
78% of women felt that their skin looked
tighter, as if lifted
After the 1st week*:
75% of women felt that their skin
appeared firmer
78% of women felt that their skin
appeared rested
80% of women felt that their skin looked
more elastic
82% of women felt that their skin was
smoother as if wrinkles had been erased
When using Rénergie Multi-Lift
Reviva-PlasmaTM with its double technology, 94% of women** felt that their skin
appeared revitalized.
*Consumer use tests, 58 women
**Consumer use tests, 111 women,
after 8 weeks of application
A dual gel texture
The Rénergie Multi-Lift textures
have always boasted sensorial ingenuity, making it the ultimate skincare range
thanks to Lancôme’s unique innovation in terms of delivery forms, which is one
of the reasons that women are so loyal to the Maison Lancôme. Rénergie
Multi-Lift Reviva-PlasmaTM has benefited from the expertise of the Lancôme
formulators, skilled formula creators who defy the imagination and senses with
each new creation. They have developed an astonishing dual gel texture that is
rich, enveloping and highly absorbent upon application, which seems to
instantly penetrate the skin with its millions of droplets highly concentrated
in active ingredients. Rénergie Multi-Lift Reviva-PlasmaTM leaves the skin
nourished, comfortable, smooth, plump and characteristically silky soft to the
touch, without a greasy feel. A unique sensory experience. Rénergie Multi-Lift
Reviva-PlasmaTM also contains elastomer microparticles, known for their optical
properties and the gentle finish they leave on the
skin. By increasing skin/light
interactions, they instantly help diminish skin imperfections, providing a soft
focus effect on signs of fatigue, while improving skin transparency. The
delicately floral and woody fragrance, created around a rose middle note, as
well as its light amber shade also help ensure that application becomes an
extremely polysensorial experience.
A high-tech design
inspired by liquid nitrogen bottles
Lancôme has chosen to use high-tech
packaging for Rénergie Multi-Lift Reviva-PlasmaTM, boasting modern lines and
feminine details. Its colors dazzle with a mirror effect, from delicate pink to
deep and vibrant purple, the range’s signature shades.
The bottle does not immediately
reveal its mysteries. By slightly turning the cap, the dispenser pump emerges
for an aesthetic experience combined with better preservation. By simply
pressing on the dispenser pump, it delivers the perfect amount of serum,
thereby facilitating and optimizing product application.
Google
For Entrepreneurs
hosted workshops for UAE-based entrepreneurs and startups at the Google offices
in Dubai. The workshops were a joint-effort between Google and AstroLabs. The goal of the workshops was to
provide the most promising startups with mentorship and help create a network
of communication between entrepreneurs.
The collaboration
between Google and AstroLabs regarding the entrepreneurs-focused series stems
from the belief that startups form the cornerstone of healthy economies around
the world. The workshops aim to educate, integrate and fund high-potential
startups across the Arab region by providing case studies, interactive
discussions and best practices to entrepreneurs. 
