Dune London launches flagship store in Mall of the Emirates @Dune_Shoes @DunePRTeam

Dune London, which celebrated its 20^th anniversary in late 2012 is thrilled to announce the opening of its largest store in the world in the Mall of Emirates, Dubai.

The 2500 sq. ft. store features the new retail concept from Dune London.   Incorporating a reverse inverted catwalk, an open store front and large scale digital screens has created an exciting, engaging and enticing retail environment. 

The creation of a more unisex environment to reflect the success of the Dune London men’s range, which now accounts for 25% of the business in the UK and 15% globally; and providing a designated area for accessories, and day bags in particular which have seen a growth in sales of over 300% in the last year, truly make this a unique and distinctive destination footwear and accessories store for both men and women.

Launching the largest store in the Dune London portfolio in the Mall of Emirates, highlights the importance of the Middle Eastern market to the London based The Dune Group.   There are now 23 Dune London stores across the Middle East, with 7 new stores opening within the last 12 months.  With sales year to date +37% vs. 2012, the Middle East is a pivotal part of the long term growth strategy for The Dune Group.

Based in London, The Dune Group is one of the leading UK retailers of fashion footwear and accessories with over 300 stores worldwide. The group’s distribution includes stunning stores in all the major cities of the UK plus shop in shops in the leading department stores in the UK and Europe including Selfridges, House of Fraser, John Lewis and Topshop in the UK, De Bijenkorf in Holland, Illum in Denmark, Karstadt in Germany and most recently a pop-up shop in Galleries Lafayette in Paris.

The group is rapidly expanding internationally with franchised stores in the United Arab Emirates, North Africa, Russia, India, South Africa and the Philippines.

Daniel Rubin, owner and Executive Chairman of The Dune Group, said ““Launching the largest Dune London store in the prestigious Mall of Emirates in Dubai, is a fantastic moment in the history of The Dune Group; and with a vision to treble the international store portfolio of stores by 2014 this store provides the blueprint for all future store openings.”