Sunday 10 March 2013

Mirdif City Centre gives Mondays new meaning



For the third successful year, ‘Monday’s Sobhiya’ continues to reward women and loyal shoppers with exclusive deals on fashion, dining and entertainment

In celebration of International Women’s Day on March 8th, Mirdif City Centre is enhancing its year-round Monday’s Sobhiya campaign to bring exclusive specials to ladies, now from over 80 retailers with offers between 25 to 60% off on fashion, beauty treatments, dining, entertainment and more. Inspired by the traditional practice of the ‘sobhiya’ – a morning social gathering of ladies over tea, Monday’s Sobhiya is a feel-good promotion designed to pamper women in the community and thank them for their ongoing support of the mall. Mirdif City Centre invites ladies to relax, unwind and treat themselves from 10:00am to 2:00pm every Monday throughout the year.  And as a token of appreciation for our Monday Sobhiya shoppers, this year all ladies can win 4,000AED monthly  by visiting the mall every Monday and collecting a stamp on their exclusive Monday’s Sobhiya card!

Available to all ladies, taking advantage of the great offers is as simple as showing up to Mirdif City Centre on Monday, picking up the Monday’s Sobhiya booklet at any Customer Service Desk, and deciding how they want to spend the morning. With so many unique offers, every visit can be a new and exciting experience – ranging from a mini shopping spree with savings, a leisurely lunch with friends with a discounted bill or a complimentary 3-day guest pass to Fitness First.

“The Monday’s Sobhiya campaign is Mirdif City Centre’s distinctive way of celebrating and thanking women in the community, while catering to their lifestyle needs,” said Anna Mansour, Senior Manager for Majid Al Futtaim Properties. “Mirdif City Centre has given a new meaning to Mondays as we have created a special day when ladies can step away from their hectic lives, visit our mall and re-energize by taking advantage of special offers, designed exclusively for them.”

Leading fashion and shoe brands participating in the campaign include Bugatti BMore, Juicy Couture, Debenhams, Cole Haan, Oasis and Nine West. While expecting mothers or parents can take advantage of deals at children’s wear stores Mothercare and Destination Maternity, and ladies looking to accessorize their homes can find the perfect piece at Cottage Chic or Q Home Decor.  

Ladies who prefer to treat themselves to a bit of well-deserved pampering can get complimentary services upon purchase at stores like Beauty Sisters Lounge, Kaya Skin Clinic or Victoria’s Secret. Playnation is also offering a variety of deals including 25% off first-time fliers at iFly Dubai, Soccer Circus and Little Explorers.

To wind down after a shopping spree, women can treat themselves to a delicious meal or gourmet coffees at one of the malls extensive dining destinations including Caffé Nero, California Pizza Kitchen and Leila restaurant.

With such a wide variety of experiences to discover at Mirdif City Centre every Monday, ladies can participate in different exclusive specials throughout the year thanks to Monday’s Sobhiya. For more information visit www.mirdifcitycentre.com or www.facebook.com/mirdifcitycentre

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