Toyota remains the world’s most
valuable car brand valued at US$26bn according to new research by leading brand
valuation and marketing experts Brand Finance.
The world’s leading automaker has held onto the number one
spot of the Brand Finance Auto 50 index ahead of Volkswagen, BMW,
Mercedes, Ford and Nissan.
Record sales of
9.8 million (up 23%) and expected net profit of US$8.9 billion have contributed
to a 6% brand value increase to US$26 billion while the Toyota brand has been
strengthened and is now rated AA+.
Jon Williams,
Managing Director of Al-Futtaim Motors stated: “Toyota’s new efforts to attract
a younger demographic through the introduction of Waku Doki, a Japanese term
for excitement and adrenaline rush has definitely played a great role in this
achievement.”
“Motorists have
always valued Toyota for the quality, durability and reliability of its
vehicles. The new enhanced style and emotionally engaging features introduced
on the latest models have further boosted the brand’s appeal amongst a more
style-conscious and younger fan base, consequently resulting in stronger
sales,” he added.
On the local
front, in line with the Waku Doki concept, Al-Futtaim Motors made several
introductions of completely revamped cars in 2013 which received an exceptional
response from motorists in the UAE.
For instance,
the new “fuelled-by fun” RAV4 with its all-new bold and athletic shape has seen
record-breaking sales, registering a staggering growth of 153.8% since the
launch of the new model in early 2013.
As for Avalon,
the flagship luxury sedan by Toyota, it achieved an amazing 104.5% sales growth
compared to the same period last year due to its new stylish features, core
characteristics of Toyota’s new design direction.
Additionally,
with low total cost of ownership, new Toyota vehicles make an excellent choice
for fleet operators, who rely on Toyota for affordable transport solutions.
Founded in 1996
and headquartered in London, Brand Finance is a brand valuation consultancy
that supports a variety of businesses including international brand owners, tax
authorities, Intellectual Property (IP) lawyers and investment banks.
For more
information on the actual Brand Finance Auto 50 Report please follow the link
below http://brandirectory.com/league_tables/table/auto-50-2013
No comments:
Post a Comment