HERMIONE BOUTIQUE OFFICIALLY LAUNCHES WITH A GLAMOROUS IN-STORE EVENT AND FOLLOWED BY A COCKTAIL EVENT AT SHO CHO’S, DUBAI MARINE BEACH CLUB
Co-hosted by owner Victoria Devin and DubaiStreetStyle
Hermione Boutique, already a favourite shopping destination for the fashion-forward of Dubai, held a style-studded launch event in the boutique to celebrate. Attended by the who’s who of the fashion scene and the city’s leading fashion bloggers, the afternoon tea featured an array of striking models showcasing the beautiful clothes from the many brands stocked in the boutique. The event was co-hosted by Victoria Devin, the boutique owner and DubaiStreetStyle.
DubaiStreetStyle is an Instagram fashion account that was set up by Lama Jamal to show the public what people are really wearing around the city and to give them the opportunity to express themselves through their style. It reflects the city’s street style and serves to inspire people with the latest styling tips and the best fashion pieces around. DubaiStreetStyle is not only about reflecting the best of styles but it is also a lifestyle account that highlights fashion events, restaurants and interesting places in Dubai.
Situated in the heart of Dubai in the Magrudy Mall on Jumeirah Beach Road, the beautifully designed 200 square-metre store, conceived in an array of urban grey tones, stunningly displays an interesting blend of international fashion brands and accessories. From party dresses to edgy gowns, from fine silk to studded leather, Hermoine offers effortless refined luxury. With a clean, airy and modern feel, Hermione has abandoned the usual fashion boutique experience and invites fashion lovers to take the time to enjoy the space while discovering the surprises awaiting them. Within Hermione, is Tigerlily, a full-fledged beauty salon offering an array of beauty treatments. Hermione really offers its customers both fashion and beauty solutions all under one roof.
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