Neiman
Marcus announces Andreas Sjödin as the photographer of The Art of Fashion
for Spring 2014. The campaign includes twenty-six images of innovative fashion
and will appear in the March edition of the Neiman
Marcus publication, the book. Versions will also run in the March
issues of Harper’s Bazaar, Vogue and Vanity Fair.
Sjödin was
raised in the suburbs of Stockholm. He spent his first 10 years working as an
art director on ad campaigns for international fashion companies. “During that
time, I got to work with all the important photographers, the most important
being [Richard] Avedon,” he says. “Working with him, I realized, Wow, there is
an even better job in this industry than art director and that is being a
photographer! The energy and passion he had, even at 75, was like a child. I
wanted to be like that.”
"Andreas
Sjödin isn't interested in just beauty,” says Eddie Nunns, Vice
President of Neiman Marcus Brand Creative. “Each photograph must contain
an element of surprise - something that will captivate the viewer." Other
notable photographers of The Art of Fashion campaign have included
Richard Avedon, Arthur Elgort, Helmut Newton, Annie Leibovitz, Lillian Bassman
and Paolo Roversi.
The Art of
Fashion was a revolutionary step for a retailer, as the campaign was
designed to feature cutting-edge fashion and provocative photography.
Designer merchandise featured for Spring 2014 includes: Akris, Alexander
McQueen, Azzedine Alaïa, Burberry Prorsum, Chanel, Christian Louboutin, Dior,
Dolce & Gabbana, Emilio Pucci, Gucci, Jil Sander, Lanvin Paris, Manolo
Blahnik, Mary Katrantzou, Nina Ricci, Oscar de la Renta, Peter Pilotto, Proenza
Schouler, Ralph Lauren Collection, Saint Laurent, Stella McCartney, The Row,
Tom Ford and Valentino.
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