ALICIA KEYS LAUNCHES SIGNATURE LIMITED EDITION COLLECTION WITH REEBOK CLASSICS

Dubai: Monday 12^th November 2012 – Reebok has announced an exclusive partnership and design collaboration with 14 time GrammyAward^® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian, Alicia Keys. She will be featured in Reebok Classics’ AW12 global campaign with the launch of a signature limited edition collection for Reebok Classics.

As a part of her partnership with Reebok, Keys is launching her own signature collection for AW12, which includes a new take on the Freestyle Hi, Classic Nylon Slim and Princess collections, all exclusively available on November 13, 2012 in selected Reebok stores across the United Arab Emirates and December 2012 in Kuwait.The collections take inspiration from the Stage, Style and Street to create the four key women’s models. Keys explored her creativity in a whole new way by diving into the designing experience. She worked with Reebok's product design teams on every aspect of the collection, from picking her favorite Classics silhouettes to selecting materials and colors. The resulting collection, with luxe fabrics, on-trend styles and statement-making elements is sure to appeal to trendsetters in their late teens and early twenties.

“I’ve been a Reebok fan ever since I put on my first pair of 5411’s,” said Keys. “Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”

The collaboration is also an initiative to celebrate the empowerment of young women and women around the world. Keys’ journey and accomplishments made her an ideal choice for Reebok.

Todd Krinsky, Head of Reebok Classics, says, "Alicia has been a long-time fan of Reebok and we are huge fans of hers, so it is really a perfect fit.  Our partnership with her is not just a shoe deal, but a true partnership where she can show her creativity outside of music."

The Alicia Keys Reebok Classic collection is available exclusively from13Novemberin the UAE at The Dubai Mall, Mirdif City Center and Dubai Marina Mall. The collection will also be available in Kuwait in December.