Coffee Planet launches UAE’s original bio-fuel

-    New organic certified coffee introduced to satisfy growing demand for organic beverages in UAE

Coffee Planet, the UAE’s freshest home grown coffee brand has added a new organic coffee to its current much loved line-up. Dubbed the original bio-fuel, Coffee Planet’s Organic Coffee is now available at 36 of its convenient EPPCO and ENOC locations in Dubai, giving consumers yet another option for their daily dose.

Free from pesticides and additives, the singe origin coffee originates from the Limu region in Ethiopia, where the green coffee beans undergo the strictest testing to earn the organic certification, before being freshly prepped and roasted to perfection in the company’s local roastery in Dubai. As a coffee producing region, Ethiopia offers a diverse range of flavor profiles, allowing us to create the perfect cup of flavourful coffee.

Managing Director of Coffee Planet, Robert Jones said: ‘We chose to offer an organic alternative for a number of reasons; the first being, the rise in demand. As with the introduction of any new product, we noticed a gap in the market for a great tasting organic coffee, which is locally produced, easy to get to and is ready in less than a minute! We are now able to give consumers the best tasting and freshest coffee possible that is also certified organic directly at its source, to complement our existing offering. This should help us to tap into the ever-growing organic market of Dubai whilst also increasing our offering to create coffee to suit all tastes.”

Coffee Planet’s exclusive Roast Master Matt Wade also commented: “Although we have created an exclusive new single origin coffee, we have still maintained the excellent quality of we are proud to serve at Coffee Planet. Regardless of the blend or origin, each and every single coffee bean nurtured and roasted at our Roastery, has our stamp of quality assurance – to make sure we create absolute perfection in each and every single cup.”

For further information please visit www.mycoffeeplanet.com or call 800-COFFEE (263333) or e-mail coffee@mycoffeeplanet.com