Zain Geared For Growth In KSA And Appoints New Agency

Promoaction DDB (P DDB) has been awarded the entire advertising account for Zain in Saudi Arabia as the regional Telco operator readies for further growth in the Kingdom.

Khaled Kafarsoussa, President Promoaction DDB

“We have aggressive growth plans and intend to consolidate different services under a singular brand. P DDB demonstrated a strong understanding of how our marketing can help achieve those objectives and we look forward to working with them” said Saud Al-Bawardi Chief Operation Officer in Zain KSA.

“We were impressed by the level of thinking and creativity P DDB applied throughout the pitch process. In particular, their high level of integration from the inception to implementation.”

P DDB’s Khaled Kafarsoussa said that the account team has hit the ground running: “We have rolled up our sleeves, ready to partner Zain to drive their business forward. Of course, we are absolutely delighted to have won such a prestigious account and now it is my job to make sure that the energy and passion of the pitch team produces great work and an exceptional outcome.”

Kafarsoussa, President P DDB confirmed that the agency’s scope of work is multi-channel and will operate throughout its integrated network of subsidiary and sister agencies in the country.

P DDB has notched up 25 years in the Kingdom and is one of the few agencies nationwide that provides integrated specialist services through global sister partner agencies, RAPP (CRM), Tribal DDB (Digital), Landmark (PR) and Tracylocke (Shopper Marketing.