International runway chic, the
latest beauty trends, fashion and art exhibitions and the region’s best
designers come together for the hottest event of the year
For the second year in a row, Mall of
the Emirates will take the spotlight by hosting the hottest fashion, beauty and
arts event of the year: World of Fashion. From October 3rd – 16th,
Mall of the Emirates will transform into a live catwalk featuring non-stop
runway shows, beauty demonstrations and exhibitions for shoppers, visitors and
anyone with a passion for fashion to revel in. Recognised as a platform that
will position Dubai amongst the ranks of the world’s leading fashion
destinations, World of Fashion is set to be bigger, better and infused
with more glamour than ever before.
World of Fashion will lay out the red
carpet with an ‘Evening of Glamour’ on October 3rd, unveiling their new haute
couture collections from Etoile. Following the grand opening, each day for the
following two weeks will feature a new event with fun and sassy themes such as
‘Shoe Playground’, ‘Hottest, Newest, Latest’ and ‘Fashion and Art’ which will
include a masterclass with world-famous style illustrator to the stars, David
Downton. World of Fashion’s catwalk shows take centre stage however, and Mall
of the Emirates will present over a week of show-stopping, high energy fashion
shows from leading luxury and high street brands available in the mall, giving
shoppers the added advantage of scoring the latest Autumn/Winter collections
right away. Moreover Mall of the Emirates will be producing an exclusive Style
Guide and World of Fashion Events Calendar which will be included in the
October issue of Harper’s Bazaar and distributed in-mall, allowing visitors to
plan their fourteen days of activities and take home the latest fashion tips.
“Hosting World of Fashion
for the second consecutive year positions Mall of the Emirates as the premier
luxury fashion destination in the region, and drawing upon our previous
successes – we intend to make this year’s event the most glamourous and
star-studded edition to-date,” said Fuad Mansoor Sharaf, Senior Director –
Asset Management, Shopping Malls for Majid Al Futtaim Properties. “Throughout
the two-week festival, all visitors will have the opportunity to celebrate
fashion, beauty and art in any way they choose, from sitting front row at a
catwalk show, to getting a complimentary make-over to learning about some of
the region’s most
established designers. World of
Fashion is truly an international celebration of style and we’re honoured
to bring this event to our shoppers once again.”
Mall of the Emirates is also
promoting fashion with a cause by joining hands with nail experts NStyle to
create a special edition nail polish called ‘Fashion Dome’. A Mall of the
Emirates exclusive, this vibrant red nail polish - one of the must-have colours
this Autumn/Winter season, will make its debut for World of Fashion.
All proceeds from sales of ‘Fashion Dome’ will go towards Dubai Foundation for
Women and Children. ‘Fashion Dome” will be on sale starting October across all
NStyle outlets and during the World of Fashion event.
World of Fashion has grown
to become the premiere luxury shopping and fashion event for the region, with
its unveiling of seasonal collections, avant garde pieces and tie-in with the
arts. This will be Mall of the Emirates’ second consecutive year hosting this
event.
DATE
|
EVENT
|
|
Wednesday 3rd October
|
An Evening of Glamour
|
|
Thursday 4th October
|
Fashion and Art
|
|
Friday 5th October
|
Fast Fashion
|
|
Saturday 6th October
|
Fashion Highlights
|
|
Sunday 7th October
|
Model Behaviour
|
|
Monday 8th October
|
Fashion of the World
|
|
Tuesday 9th October
|
Shoe Playground
|
|
Wednesday 10th October
|
International Fashion
|
|
Thursday 11th October
|
Beauty Buzz
|
|
Friday 12th October
|
Runway Chic
|
|
Saturday 13th October
|
Hottest, Newest, Latest
|
|
Sunday 14th October
|
Fashion Academy
|
|
Monday 15th October
|
Fashion at your Fingertips
|
|
Tuesday 16th October
|
Fashion Finale
|
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