.jpg)
Marks & Spencer Al
Futtaim plans to unveil the “Rosie
for Autograph” autumn collection designed by Rosie Huntington-Whiteley, the English actress & model by
September 13, 2012 in UAE and September 18, 2012 in Kuwait and Qatar. The impending
autumn weather is the perfect excuse for buying some of this beautiful lingerie
which will be available at selective M&S stores in UAE, Kuwait & Qatar.
The
“Rosie for Autograph” autumn Collection
comprises of stunning pieces which include luxurious silk lingerie sets, cami and French knicker sets, a teddy and
a kimono style robe. Bras and knickers come in several different shapes to
enhance and flatter the figure and are finished with delicate pin tucked silk,
fine lace edging and intricate deco detailing. Printed pieces are adorned with
beautiful rose prints in muted tones.
The collection
encompasses the chic and sophisticated look synonymous with the Autograph
brand, combined with the expertise and inspiration drawn from Rosie’s extensive
experience in the fashion industry
Rosie
Huntington-Whiteley says, “To find inspiration for the
collection, I trawled my favourite vintage shops and flea markets in London, LA
and Paris where I found a treasure trove
of gorgeous clothes and ornate pieces of jewellery, as well as pictures and
patterns found in old design books and fashion magazines.”
“I was particularly
drawn to the opulent elegance of the 20s era which really shows in my designs
from the sumptuous silks I chose to the intricate deco inspired embroidery detailing
on the garments.”
“The palette was not
only inspired by my favourite 20s pieces, but also it was largely influenced by
the rich colours of different types of roses. From the muted tones of dusky
pink and green through to dramatic scarlet blooms, I wanted the palette to
evoke the beauty of a gorgeous British garden in Summer.”
“I also drew on my
experiences as a model to create lingerie pieces that work on the body and are
as comfortable to wear as they are beautiful. My goal was to create a luxurious
collection which could flatter women of all ages and sizes, inspiring
confidence and making women feel gorgeous in their lingerie. I made sure each
design incorporated different shapes of bra and knicker together with camis and
kimonos to complement the figure.”
“The logo for my collection was designed around the rose motif. Incorporating the image of the rose and conveying the feminine luxury of my collection was really important to me. Each piece will be recognisable by a tab engraved with my Rosie for Autograph logo.”
“I’ve really enjoyed
working closely with Soozie and her team to create my own collection and I will
be so proud to see it in M&S.”
“The collection
encompasses the chic and sophisticated look synonymous with the Autograph
brand, combined with the expertise and inspiration drawn from Rosie’s extensive
experience in the fashion industry. We expect a great demand for this signature
collection in UAE." said Zainab Al
Mahry, Regional Marketing Manager for Marks & Spencer Al-Futtaim.
With the vision of
creating a truly exquisite lingerie collection, careful consideration has been
given to the materials and fabrics, using the finest lace designed by top
French lace houses combined with Swiss-designed couture embroidery. Luxury
silks which are developed to be machine washable are used as well as top of the
range microfibers.
Soozie
Jenkinson, Head of Design for Lingerie at M&S
says, “It’s been a great experience working together with Rosie. She is as
passionate about beautiful lingerie as we are. We have combined Rosie’s ideas
with our extensive expertise in lingerie design and development to create a
truly luxurious collection which is not only beautiful but also extremely
accessible and affordable for our customers.”
All pieces in the collection
are fully machine washable.
The collection is
available from September 13, 2012 in UAE and from September 18, 2012 in Kuwait
& Qatar at selected M&S stores- Dubai Festival City, Deira City Centre
Dubai, The Dubai Mall, Landmark Mall Qatar, Marina Plaza and 360° MALL Kuwait
and online at www.marksandspencer.com/rosie
No comments:
Post a Comment