Feminine finery at Soiree boutique

Ash Haute Couture at Soirée boutique 

Ashna Kalra will be attending a special event marking the launch of her new collection at Soiree boutique on February 13, Invitation to follow.

Ash Haute Couture is an exciting new label spearheaded by designer Ashna Kalra, combining contemporary feminine tailoring from the west with eastern influences now exclusively available at Soirée boutique in Dubai. With her background in fashion and luxury branding and her family's background largely in footwear and textiles, Ashna has been able to combine her skills to put together beautiful collections of couture meets ready-to-wear. 

The label produces luxury clothing and clutches that portray an image of playful yet glamorous femininity. With attention to detail and with the use of high quality fabrics and workmanship the collection is young and accessible and can be worn day into night.  It’s the divine obsession to make the perfect dress, the urge to preserve for all eternity in that dress. The focus is on the fusion of age-old techniques of hand embroidery and interpreted with a very modern expression to produce contemporary silhouettes. The intricacy, beauty, energy and sparkle of each outfit etch a lineage, an era of royalty and exclusiveness.

Inspiration for SS’13 collection

The inspiration for ‘Amour’, lead the collection into colourful and romantic elements working with bright and soft colour palette of reds, pinks, yellows and blues. The focus was on the silhouettes and the textures of the collection, adding and enhancing the colours.

The silhouettes for this collection have a soft and gentle form, adding to or enriching the curves of the body. The look is chic, modern and very delicate.

It’s not just a dress or just a blouse; it’s a jewelled piece of art. It’s the divine obsession to have the perfect dress, the urge to preserve for all eternity in that dress. Focusing on the fusion of age-old techniques of hand embroidery and interpreted with a very modern expression to produce contemporary silhouettes. The fabrics for the collection are Chiffons, Nets and Silk. Softness was the key appearance of this romantic attitude. Interlacing with grace and strength, the natural essence of these fibres explodes in the nobility of the fabrics.