Middle East arrival of AMG
Driving Academy to transform motorists into racetrack pros
Abu Dhabi, UAE –
No longer is speed, performance and thrills enjoyed on the racetrack exclusively
for the pros. The Middle East arrival of the high-performance AMG Driving Academy training
programme promises to push driver abilities to the limit in a premier selection
of the latest AMG vehicles on one of the world’s most testing racetracks, the
YAS Marina Circuit. Under the guidance of professional instructors and among
fellow AMG enthusiasts, it's a high-speed, gut-twisting, adrenaline-packed
driving adventure like no other.
Teaching drivers to harness
their full driving potential to reach unexpected levels, the AMG Driving
Academy ADVANCED level UAE programme provides the knowledge and experience for
perfect control of vehicles, coupled with great passion and the utmost in
driving enjoyment. Participants are catapulted into driving greatness in the
most captivating AMG high-performance models currently available, including the
CLS 63 AMG, E 63 AMG, C 63 AMG, C 63 AMG Coupé and the SLK 55 AMG roadster.
The flagship of the academy, making
its Middle East debut at the media launch and first intake of the AMG Driving Academy
on 9thJanuary, is the newly launched SLS AMG GT - evolved through
the incredible success of its brother in arms, the SLS AMG GT3, which announced
its arrival in the 2011 season by securing 26 victories in the FIA GT3 Series. Making
its first ever track debut for regional media at the launch was the SLS AMG
Roadster - a
perfect synthesis of open-top driving pleasure, outstanding driving dynamics
and systematic lightweight construction, with the overall visual appearance of
the new two-seater marked by its purist design.
Briefing the drivers at the
academy, Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars
Middle East & Levant, said: “Everything Affalterbach puts into AMG vehicles
was learned at the track, so it makes sense that enthusiasts can now share in
that too. 2012 was the Year of AMG in the Middle East, with a record number of
drivers getting behind the wheel to feel the precision, power and emotion of
AMG. With the AMG Driving Academy, our customers can now experience the full
passion of AMG driving performance, developing new found skills to explore the extreme
limits of what these machines can deliver.”
“The AMG Driving Academy’s
ADVANCED training ensures safe and confident reactions. With the dual
personality of AMGs - at home both on the track and the drive to the office -
these are skills that not only deliver maximum enjoyment of track racing, but
also the well-being of our customers and their families on even the most challenging
public roads,” added Bernthaler.
The AED 7,750 single day AMG
Driving Academy ADVANCED skills programme concentrates on developing driving
skills and sporty driving. In addition to the fundamentals of driving physics,
the theoretical introduction primarily covers cornering technique, the ideal
line and braking points. The mode of functioning of the various driver
assistance systems, safety rules and driver behaviour also play a central role
in this unit.
Section training on the race
circuit sees the instructors explore in detail the particular characteristics
of each section of corners, while guided driving behind the instructor makes it
easier for the participants to identify the ideal line and braking points.
An AMG driver
training team are on hand to answer all technical questions about the vehicles,
and can accommodate two groups of 10 participants each. One instructor is
assigned to each group and two participants share each car. The event rises to
a suitably thrilling climax with the chance for the participants to sit in the
passenger seat as a professional racing driver takes them for a spin in the SLS
AMG GT Race Taxi.
 |
| Thomas Buehler, Head of AMG Middle East and Levant |
The new SLS AMG GT was born to
perform and with enhanced driving dynamics, further pushes the boundaries of
this already legendary car’s capabilities and passionate driving enjoyment.
With a maximum output of 591 hp
the optimised AMG SPEEDSHIFT DCT 7-speed sports transmission and the
redeveloped AMG RIDE CONTROL Performance suspension, the SLS AMG GT – which is
available both as a Coupé and a Roadster – has raised the bar even higher. As a
further highlight, the new high-quality AMG designo Exclusive STYLE leather is
now also available as an optional extra for all SLS AMG models.
Masculine and decidedly
athletic with darkened headlamps and tail lights as well as red-painted brake
callipers, the new SLS AMG GT also features a unique look. The wing-shaped
cross fins and the star recess in the radiator grille retain a high-gloss
finish, as do the exterior mirrors and the fins on the bonnet and wings. The
AMG logo on the right of the boot lid also features the additional letters
"GT", letting other road admirers know this is no ordinary SLS AMG.
Thomas Buehler, Head of AMG Middle
East & Levant, said: "The new SLS AMG GT demonstrates the incredible
potential that lies in AMG's super sports cars. With even higher levels of
performance and design details, the SLS AMG GT excites the moment one lays eyes
on it, reaching a roaring crescendo as it demonstrates its prowess and performance
on the race track."
One look at the technical
specifications highlights the fact that AMG has succeeded in enhancing the
dynamic profile of the SLS AMG GT even further. The maximum output of the AMG
6.3-litre V8 front mid-engine is 591 hp at 6800 rpm, while the maximum
torque is 650 Nm at 4750 rpm. The SLS AMG GT accelerates from zero to 100 km/h
in 3.7 seconds, and can reach a speed of 200 km/h in 11.2 seconds.
AMG Driving Academy arranges complete incentives
The AMG Driving Academy also
arranges complete incentive trips for companies, customers or business
partners. The programme covers all types of individual wishes, including AMG
factory tours, a guided tour of the SLS AMG production plant in Sindelfingen,
guided excursions with the latest AMG high-performance vehicles, race track
training or visits to motor sport events including a full supporting programme
followed by evening function, for example. A personal incentive scout puts an
exciting programme together and is on hand during the event, attending to all
participants' needs and ensuring that they take a wealth of wonderful memories
away with them.
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