Combines
Social Ecommerce With a Unique Rewards Program and a ‘Geek’ Platform
The site, which went live on 12.12.2012, offers a social centric
platform based on a one-of-a-kind loyalty and rewards programme, its own
virtual economy, the promise of outstanding customer experience, and a dynamic
ranking system.
“The idea of Wamli.com is to combine shopping with a social community
and gaming experience. The products are cool and funky – some are quirky things
you might not need but will most definitely want. We’ve wrapped that in a
cohesive social ecosystem where users earn points whenever they browse, shop,
or play. As users earn incentives for social activity on Wamli.com and gain
social recognition, they progress to unlock powers that give them exclusive services
and rewards such as a personal concierge,” said Rabih Ghandour, CEO, Wamli.com.
Wamli.com was conceived and developed in Dubai, with the company relying
on in-house design and production from the start. Its simple, clean and
interactive design is easy to navigate even for first-time shoppers, yet
sufficiently rich to keep online veterans engaged.
Products available at Wamli.com range from the practical to the fun,
with gift items such as stools, foosball tables and figurines rubbing shoulders
with cleverly designed technology products such as cameras, clocks and audio
accessories. Other categories include daily essentials such as stationery,
travel articles such as bag packs and suitcases, fashion related products like
swimwear and wallets, and home design accessories such as furniture, lamps and
wall art.
The Crazy-Funky-Cool category of products pays homage to Wamli.com’s geek-chic
roots, and offers products that are unique, peculiar, fun and collectible. Other
interesting products include bicycles and scooters, and even a yacht or
two.
“The Wamli.com model is disruptive to standard e-commerce because of the
way it integrates gameplay, social recognition and unique products from around
the globe, combining it into a thriving community with its own virtual
currency. It is a platform that brings shoppers, gamers and design enthusiasts
together. The aim is to make shopping a thrilling, entertaining and socially
engaging experience. Wamli.com is essentially a shopper’s paradise, with a
little ‘geek’ thrown in,” Ghandour concluded.
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