For
the continuity of a Successful Partnership
Abu
Dhabi and Dubai to share the broadcast of the UAE Pro League
Abu Dhabi Media and Dubai Media Incorporated propose
joint broadcasting of all PLC matches
Abu Dhabi, 15 June 2013: Following the success of Abu Dhabi
and Dubai Sports Channels for their coverage of the UAE Pro League over the
last five years, the two entities have agreed to extend their partnership for
another three seasons . The new agreement emphasizes the success achieved by
the two channels in presenting the UAE league at their highest standard to
their viewers worldwide.
The new
agreement announced today shows the intentions of both parties to expand the
coverage and reach of the UAE league and further strengthen the entities’
continued and successful partnership.
The joint broadcasting of the rights by ADM and DMI
would enable audiences to watch live coverage of the matches on Abu Dhabi
Sports channels and Dubai Sports, allowing both networks to showcase all
matches live, with tailored studio shows and commentaries.
Mohamed Najeeb, Head of the Abu Dhabi Sports
channels said:
“This proposed partnership showcases the solid
on-going relationship between Abu Dhabi Media and Dubai Media Incorporated over
the past five years. We are committed to maximising the reach and quality of
the PLC coverage, providing viewers with a highly innovate HD experience. We
look forward to working with DMI on these tournaments.”
Rashed
Amiri, General Manager of Dubai Sports channels commented:
“ The decision of both Abu Dhabi AND Sports Channels
to have a one unified offer for the TV rights of the UAE pro League is another example for the successful
cooperation of both channels for the benefit of UAE viewers. It is also a step forward for the future of
the UAE league by making sure to promote the UAE league matches worldwide “
Beginning
September 2013 and lasting for three seasons, the broadcast rights, jointly
broadcast by Abu Dhabi Media and Dubai Media Incorporate would cover the
Arabian Gulf League, Reserves League, Super Cup and League Cup.
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