Google
For Entrepreneurs
hosted workshops for UAE-based entrepreneurs and startups at the Google offices
in Dubai. The workshops were a joint-effort between Google and AstroLabs. The goal of the workshops was to
provide the most promising startups with mentorship and help create a network
of communication between entrepreneurs.
The project aims to create networks of communication within
the Arab world to provide entrepreneurs with the opportunity to learn from one
another and share their challenges and solutions.
The workshops
discussed delivering premium customer service, digital marketing campaigns,
best practices on AdWords among other topics of interest to startups. Chris
Schroeder, an investor, entrepreneur and author on MENA-based startups joined
the workshops via Google+ Hangouts where he provided his insights and expertise
to the audience.
The interactive
workshops also featured presentations by Google executives, as well as
representatives from PayPal and Qualcomm among others. The various
entrepreneurs in attendance came from diverse backgrounds with nearly half of
all present being women. Several promising startups from Dubai included
Duplays, Restronaught, Glambox, Nabbesh, Noviplus, Ananasa, and more.
The collaboration
between Google and AstroLabs regarding the entrepreneurs-focused series stems
from the belief that startups form the cornerstone of healthy economies around
the world. The workshops aim to educate, integrate and fund high-potential
startups across the Arab region by providing case studies, interactive
discussions and best practices to entrepreneurs.
For more
information about the workshops, please visit the Google+ blogpost posted by Wassim Kabbara, Industry Head, the Gulf, Google.
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