Herbline Essentials, the all-natural beauty brand and one of the UAE’s top selling pharmacy skin and hair care range, is proud to announce that it has become a certified member of PETA's Beauty without Bunnies programme.
Beauty without Bunnies is a program developed by PETA specifically for the cosmetic industry to act as a catalyst for companies that have adhered to animal-friendly standards, while also campaigning for cosmetic companies to change decades-old policies and ban animal testing and all forms of animal cruelty.
"As a UAE based cosmetic company we pride ourselves in taking a leadership role in providing a range of affordable, high quality, 100% natural skincare range to the regional market, while running our business ethically, with respect for nature, environment and the animals we share our planet with”, commented Aly Rahimtoola, Managing Director, Harmony Cosmetics.
By becoming a certified member of PETA's Beauty without Bunnies programme not only can Herbline Essentials cement its reputation as an ethical and green cosmetic company, but now the brand can also reach out to more customers who share its animal cruelty-free and eco-friendly ethos, and want to feel good about the impact of their purchases.
The beauty and personal care industry, which was estimated roughly at $426 billion in 2011[1], and has grown since by an average 4.2% yearly, has witnessed the rise of consumer awareness. People all over the world are increasingly asking for products that match their changing needs, expectations and lifestyles. Concepts such as ‘cruelty-free’ and ‘not tested on animals’ have gained increasing attention worldwide and have become an integral component of the green beauty movement.
Herbline Essentials’ product range is paraben, paraffin and cruelty-free, and uses biodegradable and recycled packaging materials, turning it into the ideal choice for savvy consumers who are making purchases with an ethical conscience.
Already a best-seller in pharmacies around the Middle East, Herbline Essentials aims to become the most trusted all-natural beauty brand in the region, while continuing to win over and retain the trust of consumers all over the world.
The brand advocates a return to nature, and offers a broad range of products for the face, body, hair, acne and slimming, based on the ancient philosophy of Ayurveda, and made from 100% natural ingredients sourced in the Himalayas, that provide long term benefits for a healthy body and mind.
To find out more about Herbal Essentials’ Ayurvedic approach to beauty and their products, visit www.natural.ae.
For more information on PETA, the work it carries out and the Beauty without Bunnies program, please go to www.peta.org
[1] Source: Euromonitor Research on Beauty & Personal Care, 2012
PETA - People for the Ethical Treatment of Animals - is the largest animal rights organisation in the world, with more than 3 million members and supporters.
Beauty without Bunnies is a program developed by PETA specifically for the cosmetic industry to act as a catalyst for companies that have adhered to animal-friendly standards, while also campaigning for cosmetic companies to change decades-old policies and ban animal testing and all forms of animal cruelty."As a UAE based cosmetic company we pride ourselves in taking a leadership role in providing a range of affordable, high quality, 100% natural skincare range to the regional market, while running our business ethically, with respect for nature, environment and the animals we share our planet with”, commented Aly Rahimtoola, Managing Director, Harmony Cosmetics.
By becoming a certified member of PETA's Beauty without Bunnies programme not only can Herbline Essentials cement its reputation as an ethical and green cosmetic company, but now the brand can also reach out to more customers who share its animal cruelty-free and eco-friendly ethos, and want to feel good about the impact of their purchases.
The beauty and personal care industry, which was estimated roughly at $426 billion in 2011[1], and has grown since by an average 4.2% yearly, has witnessed the rise of consumer awareness. People all over the world are increasingly asking for products that match their changing needs, expectations and lifestyles. Concepts such as ‘cruelty-free’ and ‘not tested on animals’ have gained increasing attention worldwide and have become an integral component of the green beauty movement.
Herbline Essentials’ product range is paraben, paraffin and cruelty-free, and uses biodegradable and recycled packaging materials, turning it into the ideal choice for savvy consumers who are making purchases with an ethical conscience.
Already a best-seller in pharmacies around the Middle East, Herbline Essentials aims to become the most trusted all-natural beauty brand in the region, while continuing to win over and retain the trust of consumers all over the world.
The brand advocates a return to nature, and offers a broad range of products for the face, body, hair, acne and slimming, based on the ancient philosophy of Ayurveda, and made from 100% natural ingredients sourced in the Himalayas, that provide long term benefits for a healthy body and mind.
To find out more about Herbal Essentials’ Ayurvedic approach to beauty and their products, visit www.natural.ae.
For more information on PETA, the work it carries out and the Beauty without Bunnies program, please go to www.peta.org
[1] Source: Euromonitor Research on Beauty & Personal Care, 2012
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