Internationally
renowned fitness company Physique 57 has announced the launch of its
first international location in Dubai this summer with the opening of a state-of-the-art boutique studio
in the heart of Jumeirah this August.
Physique
57 currently operates five luxurious studios: three in New York City, one in
Beverly Hills and one in the Hamptons. With premium retail, award-winning DVDs,
online workouts and a fitness and diet book, Physique 57 continues to foster an
expanding global fan base and gorgeous physiques.
Since 2006, Physique 57 has been sculpting bodies
and changing lives with their signature full body barre-based workout that
blends intervals of cardio, strength training, stretching and recovery known to
sculpt arms, thighs, seat and abs. In each 57-minute class, muscles are
targeted and overloaded to the point of fatigue, then stretched for relief. This
process is called Interval Overload and helps to create a sexy, long, lean
physique.
With
a celebrity fan base that includes Demi Moore, Petra Nemcova and Emmy Rossum,
the efficient and effective method attracts high-profile women from all over
the world who flock to the winning combination of a challenging, dynamic and
invigorating workout with inspirational instructors and a motivating class
community within luxurious studios located in the best parts of each city.
Taking her first Physique 57 class in New York City
was a life-changing moment for Maryam Fattahi Salaam, Owner of the Physique 57 Studio in Dubai. “Since its inception, Physique 57 has continued to raise the bar with an empowering and dynamic workout that delivers unbelievable results. However, this fitness method
is so much more than a
workout, it is a way of life,” says Fattahi Salaam, a lifelong Dubai resident, fitness enthusiast and attorney.
Certain that
the combination of charismatic instructors, unparalleled
method
and incredible results would
have her beloved city hooked, Maryam took action. She contacted Jennifer Vaughan Maanavi and Tanya Becker,
co-founders of Physique 57®, with
her proposal for a Physique 57® in CityWalk, Dubai's newest and most vibrant retail destination nestled
in the heart of Jumeirah.
“We are excited to be taking Physique 57 to Dubai,
the first step in responding to oft-expressed global demand for our unique
exercise method. We’ve found the perfect partner in Maryam. Following the great
success of our studios, we introduced the unique Physique 57 method to a
broader audience by launching our award winning DVDs and recently, online
streaming videos. Between the videos, our beautiful studios and global press
coverage, we now have a strong
international following and Dubai, the new cross
roads of the world, is an obvious choice for
expansion.
With our involvement and Maryam’s passion for business and fitness, clients
will enjoy the same world class instruction and experience they receive in our
New York, Hamptons and Beverly Hills locations,” said Co-Founders Tanya Becker
and Jennifer Vaughan Maanavi.
About Physique 57®
A
New York City fitness favorite since 2006, Physique 57®
sparked a barre studio craze with its sold out classes, cult following and
celebrity clientele. Praised by press and regulars alike for its rapid results,
the signature full body barre-based workout blends intervals of cardio,
strength training, stretching and recovery to sculpt your arms, thighs, seat
and abs and build gorgeous, long, lean muscles.
Physique
57® has five upscale studios - three in Manhattan, one in the
Hamptons and one in Beverly Hills. The studio offerings are complemented by
fitness retail boutiques, award-winning DVDs, online workouts, and
a widely celebrated book, The Physique 57 Solution, written by
co-founders Tanya Becker and Jennifer Vaughan Maanavi. For more
information on Physique 57®, please visit www.physique57.com.
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