Tuesday, 25 February 2014

@gulfood Talk of the trade show: Singapore pop-up dining experience proves a hit at Gulfood 2014



Hundreds flocked to the Singapore Pavilion on the first day of Gulfood to sample signature national dishes at its à la carte café. Launched for the first time this year, the pop-up dining experience is open throughout the five days of the show, serving visitors an authentic taste of the traditional flavours from the culinary capital of Asia.
Singapore chefs Lawrence Toon and Samson Lin from the country’s premium hospitality school, Singapore Hotel and Tourism Education Centre (SHATEC), cooked up a mouth-watering selection of iconic dishes including laksa, chicken rice and chilli crab. Prepared with products from the 48 exhibiting Singapore food companies, the chefs showed just how easy it is to recreate these meals at home. The cooking demonstrations take place each day at 12:30pm, 1:30pm and 3:30pm.
“Singapore’s culinary landscape is renowned for its delicious street food, innovative restaurant concepts and exquisite fine dining experiences. The pop-up café, launched for the first time at Gulfood this year, provides visitors with a taste of our authentic Asian flavours and showcases the iconic dishes that Singapore has to offer,” said Lester Lu, Regional Director for International Enterprise (IE) Singapore in Dubai, the government agency driving Singapore’s external economy by promoting the overseas growth of Singaporean companies and international trade.
In addition to the food demonstrations and regular restaurant service available at the café, special networking sessions will also be held on the 24 and 25 February from 4:00pm to 6:00pm, allowing interested suppliers and producers to learn more about the Singapore F&B industry, its products, services, technologies and trends.

The Singapore Pavilion and Singapore Café are located in Sheikh Rashid Hall of the Dubai World Trade Centre. 

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