- Smart phones, laptops and tablets, LED
and UHD TVs, and DSLR cameras among the bestsellers
The stellar success of the second edition of GITEX
Shopper Spring which drew to close on Saturday (26th April) has once
again confirmed its position as an essential show to meet the growing demand
across the Middle East for the latest technology, gadgets and consumer
electronics.
Power retailers and the world’s leading brands
reported strong sales across the board, with smart phones, laptops and tablets,
LED and UHD TVs, and DSLR cameras among the best
performing categories. A total of AED101 million in sales was generated during
the four-day show and visitor numbers also swelled to 126,425 this year.
“Now in its second edition, the hotly anticipated
GITEX Shopper Spring has cemented its position as the region’s biggest consumer IT and electronics retail show.
Strong consumer anticipation combined with excellent product offers has
generated fantastic sales for exhibitors. A number of the power retailers
increased their space at this year’s show and several leading brands joined for
the first time. Our new Experience Zones also enabled visitors to test the
latest products, compare performance and options before purchasing,” said
Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC),
organiser of GITEX Shopper Spring.
GITEX Shopper Spring proved once again that it is a
not to be missed event for consumers and retailers alike, with strong market
demand for the latest consumer technology.
Top retailers at the event were also positive about
GITEX Shopper Spring 2014, with Ashish Panjabi, COO of Jacky’s Electronics
said: “Our participation this year has exceeded our expectations; we recorded
an increase of 10 per cent in sales up from last year. We observed that the
majority of customers opted for products that offer more value, with a preference
shift towards purchasing bigger and more expensive products such as mid-to-high
end smartphones, laptops, televisions and tablets.
“GITEX Shopper is the major event that Jacky’s
participates in twice a year. We look forward to the next edition in the autumn
and have started planning for it already,” he added.
Neelesh Bhatnagar, CEO of Emax commented: “GITEX Shopper Spring has once again
demonstrated its worth as a key platform for the industry and a strong consumer
trend indicator. Emax sales grew by 22%, with smartphones amounting for nearly
70% of the growth. Top sellers in the smartphone category were Samsung S5,
iPhone 5S, HTC ONE M8 & Samsung Note 3. TVs also had strong performance
with sales jumping by almost 50%. We are looking forward to the future editions
of the show.”
World renowned brands took advantage of the show’s
unrivalled influence to showcase their latest products. Mohammed Hilili,
Lenovo Gulf General Manager, said: “Lenovo’s success at GITEX Shopper
Spring 2014 surpassed our expectations. We have witnessed increased numbers of
visitors since day one and our stand was a buzz throughout the four days. Our
exceptional multimode innovations and offers attracted a huge number of
customers until the last minute of the show, helping us exceed our targets.”
Christophe Corsi, UAE Country Director at BlackBerry, said: “It’s been another hugely successful GITEX
Shopper for everyone involved with BlackBerry. We’ve received positive feedback
from all our retail partners, with some even reporting sales growth of over
100% during the four days. The entire range of BlackBerry 10 smartphones, which
maximize users’ communication, collaboration and productivity, were
exceptionally well received.”
First time exhibitor Western Leaf Electronics commented
on their success at GITEX Shopper Spring: “This is our first year participating
at GITEX Shopper and we are delighted with our achievement. Our sales exceeded
our targets by 200% with more than a quarter million dirhams in sales during
the four days,” said Mark Ataya, International Market Development at Western
Leaf Electronics.
“The show is clearly the most direct route into the
Middle East market, and as a Canadian based company entering the region for the
first time, this has been exceptional,” he added.
“As expected, GITEX Shopper Spring was a huge success
and we were thrilled to be a part of it,” said Tony B. Graham, Executive Vice
President of Retail Banking at United Arab Bank. “At our stand, we were able to
interact with the crowd and showcase our products, particularly our unbeatable
loyalty programme, UAB Rewards. UAB cardholders received double rewards for
purchases made at GITEX Shopper Spring participants and the response was
overwhelmingly positive. Dubai World Trade Centre did an outstanding job,
we are grateful for all their efforts and look forward to the October edition,”
said Graham.
Recognising the importance of the key regional
platform, power retailers and the world’s leading brands have already confirmed
their participation at GITEX Shopper 2014 which takes place from 27 September
to 4 October at the Dubai World Trade Centre.
For the latest GITEX Shopper information, please visit www.gitexshopperdubai.com, follow
us on Twitter.
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