Sergent Major, a French
clothing brand for kids who dare to dream, launches its 2014 Summer Collection dubbed
“Sous les Palmiers de LA” (Under the Palm Trees of LA) this month at Sergent
Major stores across the UAE. The collection takes inspiration from the sun, sea
and palm trees of Las Vegas, which make up the perfect ingredients for an
activity-packed summer bursting with surf-attitude.
Sergent Major starlets will be seeing life
through rose-colored glasses, daring Hawaiian prints and mirrored shades to
ensure they are the belles of the beach. Baby girls will be taking a fresher
approach in watermelon and pineapple blends combining in a coral vibe that is
lifted with touches of neon and inky glitter. On the other hand, surfboards
under arms and off the boys go to cruise the waves in relaxed outfits with
fresh splashes of turquoise and peppermint livened up with dashes of bright
orange.
Sergent Major stores are located in Dubai Mall,
Dubai Festival City, Abu Dhabi Mall and Al Wahda Mall.
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