Write to Pelé
Montegrappa launches writing competition to celebrate
the beautiful game and its
king Pelé
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Long before Maradona, David Beckham, Thierry Henry, Ronaldo or
Messi laid claims to the crown of the beautiful game, Edson Arantes do
Nascimento, the man who became known the world over as Pelé, was the one
footballer every kid wanted to be like. His pace and skills were mesmerising, his
spectacular goals made him a legend around the world, and the most influential
ambassador the game of football could wish for.
With the World Cup fast approaching, Montegrappa, Italy's oldest
manufacturer of luxury writing instruments, marks this momentous occasion with
the launch of a ‘Write to Pelé’ competition, www.writetopele.com, running
May 1 – June 30, 2014,
which aims to enthuse the region’s long-standing football and Pele fans, as well as connect one lucky winner to Pelé himself.
“At Montegrappa we are passionate about extraordinary stories
and legends, which have always been part of the fabric of our brand. So, it is
a joy to celebrate the tradition of storytelling, Pelé and the game of football
which brings cultures and people together, through the limited edition Montegrappa ‘Icons’ Pelé pen series. We are also genuinely
excited by the prospect of connecting football and Pelé fans to their idol,” said
Mr Giuseppe Aquila, CEO of Montegrappa Italia.
Two designs have been created for the Pelé Icons Pen Limited
Edition. The Heritage is offered in models
with solid gold or solid silver trim. The cap features the Brazilian flag and its
top is shaped like a football, atop a crown that reads ‘All Hail The King’. Pelé’s
signature and the dates of 1958-1962-1970 (the years Pelé won his three FIFA
World CupsTM) are etched at the nib’s ends. The Heritage solid silver trim edition
consists of 1283 fountain pens and 1283 rollerball pens representing the number
of goals scored in his entire career, while the gold edition is limited to 10
fountain pens and 10 roller balls, signifying his jersey number.
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Made of black resin, the P10
Edition features silver trims, with the top inspired by the Maracanã
Stadium in Rio de Janeiro, the colours of Brazil filled in with enamel. The
P10’s clip is a sceptre, to represent ‘The King of Football’, with a miniature
football containing a sapphire at its top. The legend, ‘The King of Football’,
is engraved around cap, with Pelé’s signature on the side of the cap in white.
The P10 is available in 1940 pieces, a mix of fountain pens, rollerballs and
ballpoints, representing the year of Pelé’s birth. The P-10 edition is also
offered in an exclusive version consisting of 10 fountain pens and 10
rollerballs with solid 18K gold trim.
Pelé’s career achievements and recognitions are simply unequalled:
1281 goals in 1363 games (he holds the Guinness
World Record for the most successful league goal scorer); 541 league goals,
winner of three FIFA World Cups
(1958, 1962 and 1970); two Copa Libertadores (1962, 1963) with his club Santos;
World Player of the Century (1999); Football Player of the Century (1999, by
Ballon D'Or winners); Athlete of the
Century (1999, IOC), FIFA Ballon d'Or
Prix d'Honneur (2013).
But, it’s not just his football skills that made him a global
icon. Pelé, like all heroes and legends,
has a storied history. When he got injured in the 1966 World Cup, fans all over
the world cried for him. When he won the final of the 1970 World Cup everybody rejoiced
with him. When he visited Nigeria during its violent civil war (1967 – 1970)
the opposing parties called for a two-day truce, so that the country could
witness Pelé’s football wizardry.
Naturally, all Pelé fans know of these and many more triumphs
and extraordinary events he was part of. And now, they have the unique chance
to connect with their idol, write to him and receive a letter from Pelé
himself!
‘Write to Pelé’ Competition at a Glance
·
Time: May 1 – June 30,
2014. Finalists will be announced on the July 11, 2014
·
To enter the
competition, participants simply write a letter to the King of Football on side
of an A4 paper and visit the Montegrappa Boutique in Emirates Towers or any
participating Paris Gallery or Rivoli Store to ‘post the letter’
·
A list of
participating outlets can be found at www.writetopele.com
·
All numbered envelopes
will be collected and judged by the regional Montegrappa team who will select the
top 16
·
The top 16 letters
will then be sent to the UAE FA, who will shortlist the top 4
·
The top 4 letters will
be sent to Pelé, who will choose his favourite letter to reply to
·
The 3 losing finalists
will receive Montegrappa pens while the winner will receive a Limited Edition
Pele Pen.
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