Exponential growth since 2009 launch, with 2012 E-Class sales on track for record year

Mercedes-Benz Cars Middle East and Levant marks 15,000+ sales milestone for segment leading E-Class

Mercedes-Benz Cars Middle East and Levant has announced the major regional milestone of over 15,000 sales for the latest generation E-Class, which has achieved exponential popularity since its 2009 Middle East launch and shows no signs of slowing, currently on track for a record year, with year to date 2012 sales up 19% on 2011.  

Lead by the V6 engine E 300 sedan - representing 54% of all sales since 2009 - E-Class enjoys wide appeal due to its availability in sedan, coupé or cabriolet variants, and represents an understated statement of success for ‘high flyers‘ the world over.

Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “In tandem with our 2012 ‘Year of AMG and SUV’ sales strategy, the E-Class is and will remain a key pillar of growth for Mercedes-Benz in this region. We offer our customers an unparalleled range of products in this segment, encompassing a sedan, a coupe, and a convertible. At the same time, the E-Class is setting benchmarks not only for market success and our drive for a record year in 2012, but also with regard to safety, comfort, and efficiency.”

With the E-Class Sedan seen as the definitive Mercedes-Benz, it therefore goes without saying that the brand values of comfort, safety and reliability have all been ingrained into the core of the current W212 model series. The luxury executive car’s characteristics also make it a logical choice for many leading hotel and airline fleets, most recently signing contracts with Emirates Airlines First Class passenger chauffer service.

An internationally unparalleled combination of state-of-the-art assistance and protection systems make the E-Class the trendsetter in the field of safety. Around a dozen different assistance systems are available to customers, including the standard-fitted ATTENTION ASSIST system, which monitors more than 70 parameters to determine a driver’s level of concentration, enabling it to warn the motorist in time if he or she is suffering from fatigue. Just as unique is the optional Adaptive High-Beam Assist.

The E-Class also scores well among customers when it comes to value: It was declared the “2011 Value Champion” as a result of an assessment carried out by Auto Bild magazine and EurotaxSchwacke. According to the residual value forecasts of the market researchers, a four-year-old E-Class vehicle will have the lowest loss of value in the upper-range segment. The E-Class also consistently ranks at the top of driver satisfaction surveys, most recently the J.D. Power 2012 Vehicle Ownership Satisfaction Study (VOSS) - leaving all other competitors in its wake when it came to customer satisfaction in the Executive Luxury Car category – just as in the previous year.

The E-Class Coupé is the most sought-after coupé in the executive car segment - athletic, striking and passionate. The E-Class Coupé was built in the tradition of sporty and exclusive Mercedes-Benz executive coupés, and offers a very special combination of two attributes for which the Mercedes brand is known: fascination and efficiency.

With its classic coupé side aspect - no B-pillars and fully retractable side windows - the new two-door car is a particularly sporty interpretation of the E-Class's dynamic design. At the same time the most aerodynamic variant of the Coupé is the world's most aerodynamically efficient series-production car, and combines driving enjoyment and excellent handling with maximum comfort.

The E-Class Cabriolet from Mercedes-Benz makes an emphatic statement in the luxury convertible segment. Clear lines and distinctive forms are prevalent in the E-Class Cabriolet – from the dynamic, arrowed front to the muscular rear end giving the car impressive head-turning presence.

When driving with the roof closed, the soft top looks sleek and effortless while with the roof down, the stunning lines of the car are accentuated further, giving the passengers a truly regal feel. The sporty and elegant interior impresses with particularly high-grade materials and first-class workmanship as one always experiences from the brand with the three-pointed star. Luxurious comfort and an intuitive interior layout mirror the exterior’s attractive features perfectly helping to make the E-Class Cabriolet one of the most eloquent open air cars available.