One year of double digit growth: Year to date sales
up 20% on 2011
Dubai, UAE: The Mercedes-Benz Middle East and
Levant ‘Year of SUV and AMG’ is on track to cross the finish line with a best
ever sales year in 2012, recording best ever overall monthly sales in September,
and year to date (YTD) sales up 20% on 2011. Capping 12 consecutive months of
double digit growth, the milestone achievement includes a best ever sales month
for the Mercedes-AMG performance division, as well as record September sales
for general distributors in Dubai, Abu Dhabi, Saudi Arabia, Qatar, Kuwait,
Bahrain and Iraq.
Spearheading Mercedes-Benz SUV market share growth strategy was the
M-Class, with YTD sales up 24%. Still
refusing to rest on its laurels, the relentless success of the G-Class
continues with sales of the G 55 AMG and newly launched G 63 AMG and G 65 AMG
variants up 40%. Sales for the flagship seven-seater GL were also up 25%.
AMG, the second of Mercedes-Benz two pronged 2012 sales strategy, recorded
a best sales month ever in September, smashing its previous record in January
2009. September sales were up 228% on 2011, whilst year to dates sales
accelerated by 68%. Fueling the boost were the newly launched G 63 AMG and G 65
AMG variants, as well as the most powerful C-Class of all time - C 63 AMG Coupé
Black Series; the athletic and sporty SLK 55 AMG Roadster; dual personality E
63 AMG executive saloon; and 525hp, zero to 100 km/h in 4.8 seconds ML 63 AMG.
Beyond the AMG and SUV strategy, the E-Class continues to
represent one of Mercedes-Benz most popular models with customers in the Middle
East, recently surpassing 15,000 unit sales for saloon, coupe, and cabriolet
variants.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars,
Middle East & Levant said: “The luxury car business for Mercedes-Benz is
not driven by one single market – it is from the whole region. By working
closely with our country partners to execute a clear regional strategy, we have
been able to consistently achieve peak sales performances as we strive for a
record year in 2012.”
The remainder of the year will see more launches from Mercedes-Benz luxury
off-road division, including the dynamic all-purpose GLK compact SUV and top of
the range seven-seater flagship GL. The recent
launch of the lightweight, athletic and luxurious SL Roadster is also expected
to help Mercedes-Benz sales finish strongly, assisted by the high performance SL
63 AMG and SL 65 AMG Affalterbach variants.
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