·
Hourly
cash prizes totaling AED 1 million to be given away over Eid celebrations
·
Complimentary
tourism shuttle buses to run 24-hr schedule during weekends
·
Host
of activities and stage entertainment for the entire family
·
Supports
the Dubai Government’s ‘Eid in Dubai’ extended celebrations initiative with
three weekends of 24-hr operations
Dubai, UAE, 15 October 2012
– In
support of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE
Vice-President and Prime Minister and Ruler of Dubai and the Dubai Events and
Promotions Establishment (DEPE), Majid Al Futtaim Properties’ three Dubai
shopping malls: Deira City Centre, Mall of the Emirates and Mirdif City Centre
will be offering a special round-the-clock program of entertainment, activities
and services offering residents and tourists the most exciting, convenient and
memorable ‘Eid in Dubai’. With the malls operating 24-hrs on weekends starting
October 18th, Majid Al Futtaim Properties has ensured there will be
ample opportunities for visitors to partake in activities at any time of day.
“The Eid in Dubai initiative is a fantastic opportunity
to position Dubai as an innovator in the
global
retail industry, and Majid Al Futtaim Properties is pleased to lend the Dubai
government its full support by offering a non-stop calendar of family entertainment,
shopping deals and hourly prizes,” said Fuad Sharaf, Senior Director – Asset
Management, Shopping Malls for Majid Al Futtaim Properties. “Residents and
tourists will have unlimited opportunity to enjoy our world-class shopping and
activities being hosted at Deira City Centre, Mall of the Emirates and Mirdif
City Centre, and we are optimistic that Eid in Dubai celebrations will see
record numbers in terms of visitation and sales for our malls.”
One
of the biggest attractions will be the exciting opportunity to win a share of
the total AED 1 million jackpot being given away as hourly prizes at each mall. Celebrating the extended weekend
timings, Deira City Centre, Mall of the Emirates and Mirdif City Centre will be
giving away cash prizes of AED 2,000 each hour – with a special ‘Midnight
Madness’ marathon from 12 midnight to 6am during which the prize lottery doubles to AED 4,000! In total, the malls will be giving away AED 1
million in cash prizes, highlighted by three major prize-winning weekends in
this extraordinary Eid promotion.
Another
major attraction for Eid in Dubai, will be just over two weeks of non-stop family
entertainment and activities, with each of the malls offering a continuous
calendar of events.
Deira City
Centre has
a number of underwater-themed events appealing to both children with a
curiosity for marine life and those who appreciate nature’s beauty. From
October 18th to November 3rd, the Metro Link area will be
buzzing with activity. LOVE Art, the
creative arts space dedicated to photography, local artists and new talent will
be featuring close to 70 underwater photographs provided by the Emirates Diving
Association (EDA). With the aim to protect the UAE’s marine environment, the
EDA will be leveraging LOVE Art to raise awareness of some of our natural
underwater beauty, and add a vibrancy for shoppers during Eid.
Also in the Metro Link area from
October 18 – November 3, is a dedicated Kids
Workshop offering all kinds of fun, creative and educational activities
focused on marine life and conservation. Running from 2:00pm – 10:00pm on
weekdays, and 2:00pm to 12 midnight on weekends, the workshop will have face
painting, balloon benders, clown shows, arts and crafts and a special movie
corner featuring fun, educational films about the underwater world.
Throughout the mall, a number of
colourful, animated characters will be roaming about during the Eid weekends
and include Deira City Centre’s lovable Fireball mascot, larger than life
marine animals, stilt walkers and a musical marching band.
Mall of the
Emirates will
be featuring a carnival of Eid entertainment from October 18th to
November 2nd, with family entertainment and colourful parades
marching throughout the mall. With daily shows starting 4:00pm – 10:00pm on
weekdays and 7:00pm – 2:00am on weekends, Mall of the Emirates will be creating
a festival atmosphere for all visitors during Eid in Dubai celebrations.
From October 26th
– October 30th, Mirdif City
Centre will be featuring a lively and animated jazz brass band originating
from France. Marching throughout the mall, and entertaining guests with their
signature comical acts and lively musical performances the jazz band will start
off in the Oasis Walk area, and parading several times a day at 2:00pm, 4:00pm
and 6:00pm over the Eid weekend.
Lending
support to influx of tourists coming to Dubai during this time, the malls have
also made provisions to their complimentary Shuttle Bus Program – which will
run round-the-clock to accommodate the
24-hour weekend timings. With a large network of major 4- and 5-star hotels
within Deira City Centre, Mall of the Emirates and Mirdif City Centre’s reach,
this service is one of the value-adds making Eid in Dubai a truly unique
experience for residents and tourists alike.
For
more information please visit: www.facebook.com/DeiraCityCentre, www.facebook.com/MalloftheEmirates and www.facebook.com/MirdiCityCentre.
Eid
in Dubai will start on October 18th and continue for just over two
weeks, ending on the early morning of November 4th. Deira City
Centre, Mall of the Emirates and Mirdif City Centre will support the Dubai
Government’s 24-hour initiative across the following three weekends as follows:
·
Open from 10:00am on
Thursday October 18th continuously to 1:00am on Sunday October 21st
·
Open from 10:00am on
Thursday October 25th continuously to 1:00am on Sunday October 28th
·
Open from 10:00am on
Thursday November 1st continuously to1:00am on Sunday November 4th
During
the weekdays, all stores will be open a minimum of 10:00am – 1:00am daily with
dining outlets open from 10:00am – 3:00am.
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