With collections that are exciting and
inspirational, Plukka lets you sparkle at the fashion forefront by bringing you
a new avenue to shop for fine jewelry.
After a successful international debut in December 2011, Plukka, the premier
online retail destination for luxury, creativity, and extraordinary value in
fine jewelry, launches in Dubai.
Plukka is an online retailer of designer and fine jewelry offering creative
luxury designer jewelry through an innovative made-to-order business model
which eliminates the customary middlemen. It is a combination of accessibility
with imaginative and edgy design that makes Plukka jewelry a heart-stopping
proposition for consumers everywhere, every day.
Founded by Joanne Ooi and Jai Waney, Plukka
has received critical acclaim in the US and Hong Kong, with its jewelry being
featured in the pages of many leading U.S. fashion magazines such as Vogue, InStyle,
Elle, W, Marie-Claire and the Financial Times.
Moreover, Kate Mara, Ginnifer Goodwin, Pharrell Williams and Adriana
Lima have been spotted wearing iconic Plukka pieces.
The Plukka website boasts more than 800 fine jewelry
styles in 18K gold, diamonds and gemstones, made to order at prices between 60-80%
off customary retail. Working with the world’s best manufacturers, Plukka is
able to achieve extraordinary pricing because they go direct to the consumer,
dispensing with distributors, showrooms, and traditional retail models.
“Ultimately, who doesn’t love incredible creativity at unbeatable prices?!
Plukka’s customers love the uniqueness and individuality of our pieces. Thus,
we are now focused on building the brand through remarkable creativity,
editorial curation, and original content,” CEO Ooi explains.
For two years running and since its launch,
Plukka has been recognized as the leader in fine jewelry ecommerce. In October
2012, the company won the award for Most Innovative Retailer of the year from
the owner of the world’s largest jewelry fair, JNA. In September 2013, Plukka
was awarded Best Etailer of 2013 from the same industry body.
Plukka’s
presence has grown exponentially through the monthly launch of various designer
collaborations. Such collaborations
offer a varied range of styles, techniques and materials. The unifying element between these designer
collections is Plukka’s unswerving commitment to creativity, exceptional
quality and originality. Along with
recognized industry leaders such as Wendy Yue and Payal Shah of L’Dezen, Plukka is proud to introduce
its most recent collection by Yeprem, a revolutionary and futuristic brand that
is changing the face of fine jewelry.
“What makes us different
is that we emphasize the movement of the jewelry”, says Yeprem’s designer,
Virna Chakardemian. This unconventional
approach throws out preconceptions about how jewelry is supposed to be worn.
Emblematic of this philosophy are Chakardemian’s hand bracelets and ear cuffs,
which sensuously wind themselves around the body and ear, incorporating the
human anatomy as an integral part of the artistic outcome.
For the latest updates and newest
collections, please visit Plukka’s Facebook page at https://www.facebook.com/plukkajewelry
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