Purelife Events gives emirate a makeover by bringing futuristic
landscaping creations to prove the “grass is greener” in the UAE
In a sign of the
overwhelming level of interest in the first annual Dubai International Garden
Competition (DIGC), a higher-than-expected number of garden designs has been
received before the submission deadline of February 16th. The competition
is held under the patronage of Dubai Municipality, with strategic sponsorship from
Dubai Tourism & Commerce and support from the venue sponsorship partner Emaar.
The first edition of the region’s most anticipated garden showcase will take
place from April 3rd to 6th in ‘The Venue,’ on Mohammed Bin Rashid Boulevard,
at the foot of Burj Khalifa, the world’s tallest building, developed by Emaar
Properties.
Internationally
renowned landscape designers, architects, artists and property developers have
been attracted by several factors, such as Dubai’s growing status as a
lucrative property investment destination, and the irresistible challenge of
overcoming Dubai’s arid desert land and skyrocketing temperatures throughout-of-the-box
ingenuity.
The
competition is the brainchild of Purelife Events, Exhibitions &
Conferences, who’s CEO, Nasser Khan
commented: “We passionately believe that when it comes to landscaping
masterpieces, Dubai should not be limited by its climate or location, as our
population and our business sector is a fertile ground for cultivating
breathtaking creativity and dazzling technological innovations.”
He went on to explain: “DIGC strives to
‘cross pollinate’ the best international practices into Dubai’s market, by
attracting premier botanists, architects, landscapers and other experts from
North America, Europe, Australasia and the rest of the world to inspire Dubai
through knowledge transfer, investments and ‘green retail’ opportunities. As
our reputation blossoms, we expect our competition to become the pride of the
Middle East.”
Besides
the aesthetic beauty and massive environmental benefits of gardens, developers
in Dubai’s resurgent property market are keenly aware that gardening creations
can significantly boost a property’s value. Real estate agents now use the term
“curb appeal” to signify the beauty a property’s exterior, which adds resell
value in the same way interior refurbishments do. According to the co-owner and
president of a renowned gardening nursery, advanced landscaping also enhances
privacy and minimizes street noise. Another avid landscaper adds that gardening
as an art form can inspire home owners and developers to create “their own
piece of paradise.”
Nadeem
Abbas, Sales Director of Purelife added: “Dubai prides itself in pioneering
first-of-a-kind innovations – be it architectural, environmental, and
technological – or in our case, all three in one. We now live in a concrete
jungle of high rise buildings, and we are encouraging a greater appreciation of
the ‘Green City’ way of life.”
In
addition to artistic excellence, the competition judges will also consider
factors such as eco-friendliness, technical and scientific ingenuity. Leading
engineers and scientists will join landscapers and other professionals in vying
for the prestigious Gold Award.
Interested landscaping organizations,
businesses, community groups, architects and other participants can register or
find more information on www.digc.ae
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