- Enjoy best tasting food
without having to add oil
Philips, a global leader in
health and well-being, is introducing the Airfryer XL to meet the needs of
families in the Middle East who want to cook healthier food at home. Since its
launch in 2011, the Airfryer has proven extremely popular in the region, allowing
people to enjoy tasty fried food with up to 80% less fat than traditional
frying and without the need to add oil. Now, the Airfryer XL meets the needs of
larger families with a capacity to cook 50% more, which is up to 1.2 kilograms
in one go, using the same revolutionary Philips Rapid Air technology. The
Philips technology is proven to be the healthiest way to eat fried foods
compared to any other conventional appliance in the market.
Obesity is a growing concern in the
region as diets are higher in fat, sugar and salt and people are more sedentary
than in other parts of the world. Fried and fatty foods are one of the major
causes of cardiovascular diseases in the Gulf. According to the Health Authority Abu Dhabi (HAAD),
cardiovascular diseases accounted for over a quarter of deaths in Abu Dhabi in
2011. But it’s the health problems among children in the Middle East which are
of greatest concern. “30%
of six to 18 years old are either obese or overweight”, according to the latest
statistics from HAAD.[1] In
another recent study, Dr Fathia Hatim Ebrahim
Mohammad Al Ma’azmi, Head of Health Promotion, Dubai Health Authority (DHA)
commented “Children lack [physical]
movement,” commenting on the World Health Organisation’s (WHO) report that
states that children today are far less active than their parents were when
they were young.[2]
Besides the risk of life-threatening
cardiovascular diseases, one of the most dangerous side-effects of a fried food
diet is being overweight, and as a result, the risk of diabetes. The GCC is
facing extremely high levels of diabetes, with “five of the GCC’s six nations
featuring in the top 10 countries in the world for the most prevalent levels of
the disease”, according to a recent study revealed at the Arab Health
Conference earlier this year.[3]
Aarushi Agarwal, Regional Marketing Director, Philips
Consumer Lifestyle Middle East & Turkey (MET) said: “Taking steps to
prevent and control the health issues plaguing our region, has been our number
one priority. Leading a healthy lifestyle doesn’t mean that people need to take
extreme measures and struggle or deprive themselves. Making small changes in
cooking methods is one great step to ensure the entire family eats healthy.
Philips is offering smart changes and choices in healthy cooking.”
The Philips Airfryer XL
fries a huge variety of foods including chips, chicken and fish in minutes. It
is great for cooking traditional Middle Eastern foods such as Falafel or Shish
Barak, without having to fry in inches of oil and keeping just as much flavor
as traditional cooking methods.
At an affordable AED 1,259, it
is available in all major electronic stores across the region accompanied with
a recipe book
with 30 wholesome and delicious recipes to help get started on the path to
healthy eating.
[1] According to latest statistics from Health
Authority Abu Dhabi conducted by the Cardiology department in Saif
Bin Ghubash Hospital, Ras Al Khaimah.
(The National, 7 May 2013)
[2] Comments from Dr Fathia
Hatim Ebrahim Mohammad Al Ma’azmi, Head of Health Promotion, Dubai Health
Authority (DHA) in a recent report by Gulf News, 21 November 2013
[3] Report by Neil Churchill in Gulf Business
on the GCC’s Health Scare, 8 April 2013
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