Available
for a limited time only…
Moda Operandi Launches Trunkshows for Russia’s Emerging
Designers
Spring/Summer
2014 Collections from A La Russe, Ruban, Vilshenko, Alexandr Kondakov,
Alexander Terekhov, Esme Vie, Natasha Zinko, Kalmonovich, and Master Peace
Moda
Operandi, the first online luxury retailer to provide consumers access to
the full collections of top designers, is launching trunkshows of the
Spring/Summer 2014 collections of Russia’s brightest new design talent. The
first of the eight trunkshows launches today with A La Rusee and Ruban,
continuing with Vilshenko and Alexandr Kondakov on December 6, Alexander
Terekhov and Esme Vie on December 7, and Natasha Zinko, Kalmanovich and Master
Peace on December 8.
Moda
Operandi GMM & Creative Director of Trunkshows, Indre Rockefeller, who
spearheads the sourcing of new talent for the company, attended Moscow Fashion
Week in November. Moda Operandi’s innovative platform enables emerging
designers to build greater brand awareness and reach new customers from around
the world.
“I
was so inspired by my trip to Moscow,” said Rockefeller. “What struck me
was the appetite for innovation and discovery among fashion designers, while at
the same time, there is a reverence for the rich cultural history of the country.
I think that the fusion of the two is really exciting.”
Each
designer ‘s collection offers a distinct point of view. Julia Vilshenko’s
Russian-infused evening gowns and 60s inspired bell-shape dresses with mesh
tulle and velvet silk details are elegant and artfully crafted. Alexander
Terekhov creates easy to wear, loose-fitting silhouettes and Ruban is
characterized by a beautiful color palette, incorporation of layering and sheer
panels that are seen in so many Spring Summer 2014 collections.
Each
of the trunkshows from the Russian designers will live on the site for a
minimum of two weeks from the day of launch.
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