PEPSI SCORES WITH GLOBAL FOOTBALL SUPER
TEAM
Uniting 19 of
the world’s best players spanning 5 continents AND nearly 20 countries
Superstar lineup includes Messi, van Persie, Wilshere,
David Luiz, Agüero, Ramos, Kompany, Gomez, Dempsey and many more
Pepsi today unveiled details of their
superstar 2014 football squad, bringing together an unprecedented wealth of
international talent to create one of the most jam packed, multi-talented and iconic
lineups ever. 19 of the world’s greatest players, spanning five continents and nearly
20 countries, are uniting with Pepsi to inspire fans the world over to “Live
For Now” in 2014.
Record breaking football superstar Leo Messi, Argentinian international
striker Sergio Agüero and young British talent Jack Wilshere will be joined by Brazilian defender David Luiz, prolific goal scorer
Robin van Persie and Spanish great Sergio Ramos as part of the global Pepsi
lineup. These super six will be bolstered by additional footballing greats
from across the globe representing their home countries, including: Juan
Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway),
Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar
Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe
Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por
Sigurðsson (Iceland).
“Football has been my passion since I was
a little boy and it’s certainly one of the things I live for now. I am so proud
to be partnering with Pepsi again and representing the brand globally as part
of this star-studded team,” says three-time player of the year and Argentinian captain Leo
Messi.
Earlier today the Pepsi players took to social
media to unveil the entire roster in an exciting digital relay that reached fans
across the globe.
David
Luiz, Premier League player for Chelsea and vice-captain for Brazil's national
team, comments:
"I'm excited to be teaming up with Pepsi and proud to be part of
such a great team. For me, playing football is about making the most of every
second on the pitch and showing your love and character for the game – and for
the fans. I can't wait to join fans from across the world and celebrate a big
year for football."
The global player announcement also kicked off a
series of exciting year-long activities as part of the 2014 Pepsi Football
campaign. Not only will the players star in Pepsi’s global television
commercial released later in the year, a selection of the players will also be
featured on limited edition, eye-catching packaging and point of sale across
the globe, designed to bring to life their flair and enthusiasm for the game. Special
commemorative packaging featuring the global Pepsi players will start appearing
in market in March, while integrations with music, art, digital, interactive
experiences and additional special products will be unveiled throughout the
year. Throughout the years, football has
been a strong driver of growth for PepsiCo, with both its global beverages and
snacks brands activating robust programs in 2014.
Kristin
Patrick, Pepsi Global Chief Marketing Office, PepsiCo Global Beverages Group
comments:
“Pepsi has had a
tremendous relationship with football, going back nearly 15 years. For this,
our latest incarnation, we’ve brought together our most impressive Pepsi football
roster yet, comprised of players who truly embody our brand spirit and excite
and electrify us every time they step on the pitch. Our players know how to live
for the moment, and throughout the year we’ll be collaborating with them to
bring our fans exciting and engaging content, products and experiences – bringing
fans closer to the game they love.”
Carla
Hassan, Chief Marketing Officer for Pepsico MEA, said: “Here in the Middle East, the passion for football knows no bounds. With
Pepsi’s fantastic new line up of global football stars, this passion is set to
rise higher than ever before as fans and consumers from right across the region
identify with the Pepsi football players they admire and adore. With the
exciting plans for Pepsi football we have lined up, we can’t wait to see fans
live for now and enjoy the very best of the beautiful game.”
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