The Spring 2014 Marciano advertising campaign captures the
breathtakingly beautiful Marciano models in a tropical environment enjoying the
calm warm breeze, deep green palm trees and lush succulent florals. The images
take the viewer on a visual journey transporting them to a private beachside
locale of mystery and seduction.
Guided by Paul Marciano, Creative
Director at GUESS? Inc., and shot by the dynamic team of Hunter and Gatti, the
vibrantly colorful images capture the elegant Heather DePriest, Clara Alonso
and Simon Clark evoking the strong sensuality and spirit of the collection.
Creating a mood of elegance, the women exude strength while staying true to
their natural femininity. The piercing blue sky, clear ocean water and soft
sand marry perfectly with the season’s color palette of coral, raspberry,
turquoise and lime green.
The campaign showcases the season’s
key pieces for spring including an array of maxi dresses, jumpsuits and flowing
skirts in bold hued floral, paisley, animal and geometric prints. Sequins,
jeweled embellishments and colorful lace add a romantic and glamorous touch to
the collection. The collection offers various beautiful dress and skirt
options, matching tailored blazers and shorts in bright floral patterns. For
men, dark blazers and trousers paired with clean white button-down shirts
present a modern and refined look, while the nautical navy and khaki
combination show a sophisticated and casual outdoor style.
Look for this Marciano collection
beginning February 2014 at all GCC stores.
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