Tuesday, 4 March 2014

@TheColorRunUAE UAE-BASED OLYMPIC HOPEFUL GEARS UP TO INSPIRE A FUN, HEALTHIER LIFESTYLE


UAE-BASED OLYMPIC HOPEFUL GEARS UP TO INSPIRE A FUN,
HEALTHIER LIFESTYLE

-          Official Daman’s Activelife Ambassador, Omar Nour set to take part in The Color Run™
-          People urged to kick-off spring break with the “Happiest 5k on the Planet”

Fresh from taking second position at last weekend’s TriYAS, triathlete and Daman’s Activelife Ambassador Omar Nour is encouraging people of all ages to now set their sights on the more light-hearted challenge of The Color Run™ presented by Activelife.
Taking place at Abu Dhabi’s Yas Marina Circuit on March 29, The Color Run™ presented by Activelife provides a fun-filled alternative to the UAE’s gruelling fitness event calendar, and is the perfect way for children and adults alike to celebrate the start of spring break.
With no winners or official times, the five kilometre event is a unique celebration of health, happiness, individuality and giving back to the community.


“The Color Run™ presented by Activelife is unlike any other event in the UAE. It’s all about having fun and inspiring people to get involved and take up a healthy, active lifestyle,” says Omar Nour, Egypt’s first Professional Triathlete.
Omar was motivated to enter his first triathlon in 2007, after battling issues with his weight for the majority of his life and realising that he needed to recommit himself to a healthier, more balanced lifestyle. After a meteoric rise throughout the amateur ranks, the aspiring Rio 2016 hopeful turned professional in 2010 – a feat that has since been met with steady progression of race results.
The triathlete added: “Having transformed my own life through sport, I felt drawn to The Color Run™ presented by Activelife because it provides a rare, unpressured platform to kick-start a new healthier, happier life.”
“The Emirates are full of challenging, hardcore fitness events, which are perfect for me, but are not for everyone. It felt incredible to be surrounded by all different types of people having so much fun at The Color Run™ in Dubai.
“The atmosphere was exhilarating and that’s what I can’t wait to see again in Abu Dhabi this month.”
The successful Dubai edition saw Color Runners aged from as young as one through to 73 years old being doused from head to toe in vibrant coloured powder as they jogged, walked and danced their way round the course in December 2013.
Dr. Sven Rohte, Chief Commercial Officer of Daman, Presenting Sponsor of the event, said: “The Color Run is one of a series of events that Daman takes part in with an objective to mobilise the community and encourage them to get active.
“We are excited that our Activelife brand ambassador, Omar Nour, will take part in the event as he is living proof that anyone can turn their life around, and a true inspiration to make healthy lifestyle changes and set personal goals.”
Participants can sign up at www.thecolorrun.ae/abu-dhabi. Entries will close at 5pm on Saturday 22nd March, 2014, however organizers expect the event to sell out prior to this date.
Entries cost AED 140 and include a Gift Pack, an event t-shirt, sweatband and color pack. In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to charity through Just Giving.

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