Luxury French Chocolatier opens first
boutique in Middle East
Renowned international
luxury chocolatier La Maison du Chocolat officially opened its doors in The
Dubai Mall on 20th November 2013. The grand artisan’s first boutique
in the Middle East will offer its exceptional, highly sought-after creations in
a warm café setting from its exclusive Fashion Avenue location. A reference for
deluxe chocolates the world over, La Maison du Chocolat’s creations are
handmade with inimitable artistry, showcasing the brand’s true savoir-faire and
incredible craftsmanship.
“We are
proud to be bringing our values of excellence, creativity and luxury to the
Middle East and to enter the market with this prestigious boutique. Our
chocolates offer not only exceptional taste and the best ingredients, but are
the pure embodiment of Parisian art-de-vivre,” said Geoffrey D'Anglejan,
Managing Director, La Maison du Chocolat.
La
Maison du Chocolat was founded in 1977 by visionary Robert Linxe and has
crafted incredible chocolate creations of unique taste in its famous Parisian atelier
ever since. The brand carries on the tradition of its grand classics and each
season, crafts new chocolate collections, showing that the art of chocolate is
ever-evolving. Nicolas Cloiseau, Master Chef of La Maison du Chocolat, maintains
a signature taste throughout his work, from the delicate chocolate covering, to
the sumptuous ganache, following through to the chocolate pastries.
The
Maison typifies artisanal expertise imbued with elegance and finesse, always pushing
the limits in search of new sources of taste. Selecting only the finest cacao
beans and best vintages available and through the subtlety of balance, mastery
of craftsmanship and dedication to innovation, La Maison du Chocolat’s
creations are one-of-a-kind. La Maison du Chocolat has taken the science of
balance and associations to an art form, creating perfect harmony on the palate
and a unique experience of excellence.
“With the
introduction of La Maison du Chocolat, we are bringing a taste of French luxury
lifestyle to the region. It is a certain lifestyle that the Maison offers, and
is a perfect reflection of the dreamlike universe of delicate artistic
creations; La Maison du Chocolat is an overall experience unlike no other,”
added Wissam Al Mana, Executive Director of Ikram Group, La Maison du Chocolat’s partner in the
Middle East.
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